Understanding AI
49 articles
- Brandeploy
28 Aug 2026 · 5 min
RLHF explained: how human feedback shapes AI
Mastering AI Alignment: How RLHF Bridges the Gap Between Code and Context Artificial Intelligence has evolved from simple pattern recognition to generating complex, human-like narratives. However, a…
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28 Aug 2026 · 5 min
Google AI Overviews: definition and how they work
The way billions of people interact with the internet is undergoing a tectonic shift. For decades, search engines functioned as a directory of links, requiring users to click, scan, and synthesize…
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25 Jun 2026 · 4 min
What is an AI Overview and why it matters for business
Mastering the AI Overview: The New Frontier of Search Visibility Search engines are undergoing their most significant transformation in decades. The traditional list of ten blue links is no longer…
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23 Jun 2026 · 4 min
What is SFT? Supervised fine-tuning explained
In the rapidly evolving world of artificial intelligence, achieving high-quality outputs requires more than just massive amounts of data. While foundational models are impressive, they often lack the…
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16 Sept 2025 · 4 min
Animate an image with AI: Bringing your static visuals to life instantly
How AI is making motion graphics accessible to everyone In a digital world saturated with content, motion is a powerful tool for capturing attention. An animated image, whether a subtle movement in…
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02 Sept 2025 · 5 min
Beyond benchmarks: how LM Arena became the surprise referee of the AI wars
In the high-stakes world of artificial intelligence, billions of dollars are invested based on a single question: which model is the best? For years, the answer was sought through standardized…
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19 Aug 2025 · 4 min
The ChatGPT leak on Google: a wake-up call for enterprise data security
The rapid adoption of generative artificial intelligence in the corporate world has been nothing short of breathtaking. From startups to multinational corporations, teams are leveraging AI algorithms…
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22 Jul 2025 · 4 min
Topaz AI: photo and video enhancement explained
In the global conversation about artificial intelligence, the spotlight often shines brightest on generative tools like ChatGPT or Midjourney. While revolutionary, this focus overlooks corrective AI…
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22 Jul 2025 · 4 min
Mistral vs xAI, Google vs OpenAI: the AI race explained
The technology sector is no stranger to fierce rivalries, but the current landscape of artificial intelligence represents a conflict on an unprecedented scale. Generative AI has sparked a global…
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15 Jul 2025 · 4 min
Building Better Creative Workflows with Figma and Weave
Figma Weave: when image and video generation becomes a workflow In late October 2025, Figma announced the acquisition of Weavy, a Tel Aviv company founded in 2024, and renamed it Figma Weave . The…
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15 Jul 2025 · 4 min
AI Overviews and media traffic: impact on publishers
The transformation of the traditional search ecosystem The historical partnership between Google and web publishers is facing a structural crisis. For decades, publishers provided the content, and…
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15 Jul 2025 · 5 min
Baidu ERNIE 4.5: features and implications
The global AI landscape is being redrawn For the past several years, the narrative around cutting-edge artificial intelligence has been dominated by a handful of Western tech giants. However, the…
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17 Jun 2025 · 4 min
AI scriptwriting and storyboarding for brand narrative
Artificial Intelligence (AI) is revolutionizing the initial phases of content creation by offering AI for marketing automation to streamline scriptwriting and storyboarding. These advanced tools…
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17 Jun 2025 · 3 min
Genspark (James Park) and agentic AI: supercharging lead generation while navigating brand ethics
The emergence of agentic Artificial Intelligence (AI) marks a shift from tools that suggest to agents that act. Platforms like Genspark, often linked to the innovative vision of entrepreneurs like…
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13 Jun 2025 · 4 min
ChatGPT integrates Outlook
制 ChatGPT Integrates Outlook: A New Era for Professional Communication The integration of OpenAI's ChatGPT with Microsoft Outlook represents a major step forward in how professionals and businesses…
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16 May 2025 · 4 min
Motionize.AI: bringing your static images to life with AI animation
In a saturated digital landscape, static images often struggle to capture attention. Motionize.AI represents a growing trend in creative technology where artificial intelligence is used to add…
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16 May 2025 · 4 min
Prompt chaining in generative AI: definition and examples
Prompt Chaining is a sophisticated prompt engineering strategy designed to optimize the performance of Large Language Models (LLMs) like ChatGPT, Claude, and Gemini. Masterfully balancing prompt…
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16 May 2025 · 4 min
Pimento AI: visual styles, resizing and photorealism
In the rapidly evolving landscape of generative AI, tools like Pimento are emerging to bridge the gap between raw AI generation and professional brand aesthetics. Moving beyond simple prompts, these…
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16 May 2025 · 4 min
From Freepik AI to ChatGPT Moodboard: How AI Tools Simplify Visual Creation Flows?
Creating high-quality visual content has traditionally been a resource-heavy process. However, the intersection of AI and content creation is fundamentally shifting how marketing teams approach the…
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16 May 2025 · 3 min
Krea vs Higgsfield vs Pimento: AI VFX and retouching
VFX and AI Retouching: The New Creative Frontier for Agile Brands Creating impactful visual effects (VFX) and professional-quality photo or video retouching was traditionally the exclusive domain of…
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06 May 2025 · 4 min
How to create its own Italian Brainrot ?
The term Brainrot has emerged as a digital-native descriptor for hyper-stimulating, low-substance content that prioritizes viral impact over intellectual value. It characterized by rapid-fire…
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06 May 2025 · 4 min
WordPress.com launches its free AI website builder
WordPress.com, the leading hosting platform powered by open-source technology, has introduced a major innovation: a free AI website builder. This tool allows users to bridge the gap between an idea…
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06 May 2025 · 3 min
VO2 (Google): the AI that animates static images?
In the rapidly expanding field of AI content generation , animating static images represents a fascinating frontier. VO2 (Google) , a project originating from Google's research labs, focuses on…
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06 May 2025 · 4 min
Canva AI suite (Magic Studio): tools, pros and cons
Canva has fundamentally transformed the graphic design landscape by integrating a comprehensive artificial intelligence ecosystem known as Magic Studio . This suite is designed to democratize design,…
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06 May 2025 · 4 min
Cloud AI vs local AI: data security and privacy
The rapid adoption of artificial intelligence within the enterprise landscape has brought data security to the forefront of strategic discussions. As organizations integrate AI agents into their…
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06 May 2025 · 4 min
OpenAI vs Elon Musk: what the lawsuit is about
The conflict between OpenAI vs Elon Musk represents far more than a corporate disagreement between former partners. It is a landmark confrontation that defines the future of AI and content creation,…
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06 May 2025 · 4 min
DeepSeek vs OpenAI: comparison, especially for coding
The competition within the artificial intelligence sector has intensified, moving beyond general chatbots to specialized technical performance. The OpenAI vs DeepSeek confrontation perfectly…
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06 May 2025 · 4 min
Magnus AI: AI for chess or another AI project?
The name Magnus AI immediately brings to mind Magnus Carlsen, widely regarded as the greatest chess player in history. In the current landscape of AI and content creation, this term typically refers…
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06 May 2025 · 4 min
Lyria: Google DeepMind's AI giving videos a musical voice
Lyria is a generative artificial intelligence model developed by Google DeepMind, specifically designed for creating music and sound effects to accompany videos. Presented as a powerful tool for…
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06 May 2025 · 4 min
Krea AI: a suite of creative tools supercharged by real-time AI
Krea AI is redefining the creative landscape by merging human intuition with the speed of AI algorithms . While most generative tools operate on a "prompt-and-wait" basis, Krea AI focuses on…
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06 May 2025 · 4 min
Kling AI 2.0: the chinese AI video generator challenging Sora?
Video generation by artificial intelligence is currently one of the most dynamic sectors in the tech world. Following the massive impact of OpenAI's Sora, new global players are emerging with…
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06 May 2025 · 5 min
H&M AI mannequins: what digital twins mean for fashion
The fashion and e-commerce industry is constantly seeking innovative ways to present products and enhance the customer experience. The initiative where H&M clones its mannequins with AI , revealed…
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06 May 2025 · 4 min
Google Vids: generative video AI arrives in Google Workspace
Google Vids is Google's strategic response to the surging demand for agile video creation tools within the modern workplace. Integrated as a core application in Google Workspace , this tool leverages…
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06 May 2025 · 4 min
Google AI Studio: how-to guide to explore and prototype with Gemini
Google AI Studio is a powerful, web-based development tool designed for rapid prototyping with the Gemini family of generative models. It serves as a bridge for developers and marketers to test AI…
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06 May 2025 · 4 min
Genspark vs Manus: comparing AI search engines
Artificial intelligence is fundamentally reshaping how we access digital information. Beyond the integration of AI and content creation within legacy platforms like Google, "AI-first" engines are…
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06 May 2025 · 4 min
Gemini Flash: capabilities, use cases and limits
Within the Gemini family of artificial intelligence models developed by Google, Gemini Flash positions itself as the optimal solution for speed and high-efficiency operations. It sits alongside other…
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06 May 2025 · 4 min
Dream Track: Google and YouTube's AI for creating unique soundtracks
In the burgeoning landscape of generative AI, Google and YouTube are exploring new creative frontiers with Dream Track . This experimental feature allows content creators to generate unique,…
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06 May 2025 · 4 min
DeepMind: at the forefront of fundamental AI research at Google
Founded in London in 2010 and acquired by Google in 2014, DeepMind has established itself as one of the most influential artificial intelligence (AI) research labs in existence. Driven by the mission…
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06 May 2025 · 4 min
Claude the architect: Anthropic's AI builds in Minecraft
One of the most fascinating demonstrations of the emerging capabilities of large language models (LLMs) is their ability to interact with complex environments and perform tasks within them. The…
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06 May 2025 · 3 min
ChatGPT for in-depth research: miracle tool or limited assistant?
The advent of large language models like ChatGPT, developed by OpenAI, has opened fascinating prospects for information access and specialized research. The ability of these systems to synthesize…
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06 May 2025 · 4 min
Alibaba One 2.1: generative AI capabilities and uses
Alibaba, the Chinese e-commerce and cloud titan, has made headlines with the updates to its Large Language Model (LLM), Tongyi Qianwen , known internationally as Alibaba One 2.1 . This launch is a…
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02 May 2025 · 4 min
AI models: definition, training and evaluation
An AI model is the definitive output of a detailed training cycle where AI algorithms process large volumes of information. Specifically, it functions as a mathematical and computational…
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02 May 2025 · 3 min
AI for marketing automation: enabling smarter, more effective campaigns
Traditional marketing automation focuses on automating repetitive tasks like email sends, social media posting, and lead nurturing based on predefined rules. AI for marketing automation takes this a…
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02 May 2025 · 3 min
Strong AI vs weak AI: definitions and differences
In the rapidly evolving landscape of technology, it is essential to distinguish between the systems we use daily and the futuristic concepts often seen in cinema. The Weak AI vs. Strong AI dichotomy,…
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02 May 2025 · 3 min
AI and content creation: opportunities and limits
The intersection of artificial intelligence and content creation is one of the most dynamic shifts in modern business. Generative AI tools, powered by sophisticated AI models like Large Language…
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02 May 2025 · 3 min
AI training data: the essential fuel for machine learning models
AI training data is the cornerstone of modern artificial intelligence. Unlike traditional software that operates on fixed logic, AI algorithms learn by identifying patterns within vast datasets. This…
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02 May 2025 · 5 min
AI clustering: algorithms and applications
AI Clustering , also known as cluster analysis, is a cornerstone of unsupervised learning within the field of machine learning. The primary goal of clustering is to organize data points into distinct…
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02 May 2025 · 4 min
Supervised vs unsupervised learning: key differences
Machine Learning, a core subset of Artificial Intelligence, empowers systems to learn from experience rather than through rigid, explicit programming. To fully grasp these mechanisms, it helps to…
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08 Apr 2025 · 4 min
Generative AI and content management jobs: what changes
The Evolution of Content Management in the Age of AI The landscape of digital marketing is shifting rapidly as artificial intelligence moves from a futuristic concept to an indispensable daily tool.…
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