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SEO & GEO

16 articles

Search is changing: pages now need to rank on Google and to be cited by AI assistants and answer engines. This category covers both sides, classic SEO and GEO (generative engine optimization), also called AEO. You will find how AI search works, how to structure content so models can understand and quote it, technical foundations such as semantic HTML and structured data, AEO tools and audits, and how to produce optimized articles at scale in several languages without sacrificing quality or brand voice.