Brandeploy

Use cases

How BHV halves its acquisition costs thanks to creative automation?

  • CPM
  • Digital campaigns
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How BHV halves its acquisition costs thanks to creative automation?

Reducing acquisition costs

BHV Marais relies on Brandeploy to produce up to 10 times more creatives, effectively halving their CPMs.

BHV Marais, a century-old multi-specialist retailer, is accelerating its digital transformation to meet new demands: targeted campaigns, performance across digital channels, and large-scale personalized content, all while maintaining control over costs and quality.

With a growing e-commerce site and increasing social media needs, BHV now produces 10x more banners tailored to more targets, allowing them to halve their CPMs.

÷2
CPM
X10
Creatives
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“We needed to produce more, faster, while maintaining quality.”
Jérôme Schmitt, Image, Content & Media Manager

Autonomous acquisition teams to multiply the banners

BHV set up its in-house studio, which designs campaigns with adaptable templates for all product ranges.

Thanks to Brandeploy, the acquisition teams produce at scale and autonomously to:

  • Automatically generate visuals from an Excel file or product sheet
  • Launch animated or static campaigns without needing to involve the studio
  • Create dozens of visuals from a single template, completely independently
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Why Brandeploy?

Brandeploy enabled BHV to:

  • Accelerate creative production without compromise
  • Easily adapt messages to different audiences
  • Drastically reduce media costs through a more granular approach
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Why Brandeploy?

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