Amazon A+ content: how to produce compliant A+ modules at scale with AI

In short: Amazon A+ content is the enhanced section of a product page, below the description, reserved for brands enrolled in Brand Registry. Basic A+ allows up to five modules per ASIN; Premium A+ allows up to seven, with larger images, video and interactive modules. Amazon's rules are strict, so brands with many products treat A+ as series production: reusable module structures, templates fed by product data, AI to speed up visuals and copy, and an internal review before submission.

What is Amazon A+ content?

A+ content lets brands add rich modules to their product detail pages: images with text, comparison charts, brand logo, technical specifications and, for Premium, videos and carousels. It appears in the "From the manufacturer" area, below the main bullet points and images, and is distinct from the Brand Story, which presents the brand itself.

According to Amazon's A+ content design guide, Basic A+ is available to sellers with a Professional selling plan who are enrolled in Brand Registry; Premium A+ is available to registered brands that meet additional criteria, which Amazon shows in Seller Central.

Basic vs Premium A+ content

Element	Basic A+	Premium A+
Modules per ASIN	Up to 5	Up to 7
Module types	Text, images, brand logo, comparison charts, technical specification charts	Full-width images, integrated 720p video, interactive hotspots, navigation carousels, Q&A sections, enhanced comparison charts
Eligibility	Professional selling plan and Brand Registry	Registered brands meeting additional criteria
Sales uplift claimed by Amazon	Up to 8%	Up to 20%

Source: Amazon, A+ Content design guide. The uplift figures come from Amazon internal data and are presented by Amazon as maximums, not guarantees.

Amazon A+ content rules: what gets modules rejected

Amazon's guide lists content that is not allowed. Use it as a checklist:

• Claims such as "best-selling" or "top-rated", in text or images.
• Awards or endorsements without the certifying body and year.
• Warranty or guarantee information in text placements.
• Pricing, promotions and shipping details.
• QR codes, hyperlinks, directions to other web pages and contact information.
• References to or comparisons with competitors' products.
• Low-resolution or animated images; image files should not exceed 2MB.
• Images, videos or text you do not have the rights to use.

Planning your modules: a reusable A+ structure

Instead of designing a unique A+ page for each product, define two or three module structures per product range and reuse them. For example:

• Hero product: full-width image, three benefit modules, comparison chart across the range, technical specifications.
• Accessory: product image with text, compatibility chart, usage module.
• Consumable: usage steps, ingredients or materials, range comparison.

Keep A+ consistent with the main image gallery: same photography style, same claims. See our guide to AI product page images.

Producing A+ modules at scale: templates, product data and AI

At scale, each module becomes a locked template at Amazon's dimensions, with fields fed by product data from your PIM: name, benefits, specifications, images. Templates keep the layout and brand identity identical across hundreds of ASINs.

AI helps where volume hurts most: visual variations, additional packshots, lifestyle scenes, first drafts of module copy. It should not decide on its own what counts as a claim or what complies with Amazon's rules. Read more on Amazon AI images, multiple packshots with AI and connecting a PIM to a content creation tool.

Localizing A+ content for multiple marketplaces

Each Amazon marketplace needs content in its own language, and sometimes adapted visuals. Translate inside the template so the layout holds, and watch three points: text length (German and French run longer than English), units of measurement, and local legal mentions. Read about automating product sheet texts and visuals.

Review and approval before submission

An internal review before submission limits rejections and back-and-forth. Route each A+ set through brand, legal and marketplace owners, using the rule checklist above. Track two indicators over time: the rejection rate and the time from brief to live content.

Brandeploy for A+ content production

Brandeploy is a creative automation platform that produces visual variations from brand-locked templates, translates and localizes creatives, routes them through approval workflows and stores assets in a DAM. It suits the production of A+ visual modules across many ASINs and marketplaces; submission to Amazon remains in Seller Central. Learn more about AI product page automation or book a demo.

FAQ

Who is eligible for Amazon A+ content?

According to Amazon, Basic A+ content is available to sellers with a Professional selling plan who are enrolled in Brand Registry. Premium A+ content is available to registered brands that meet additional criteria shown in Seller Central.

What is the difference between Basic and Premium A+ content?

Basic allows up to five modules per ASIN with text, images, logo and charts. Premium allows up to seven, with full-width images, integrated video, interactive hotspots, carousels and Q&A sections.

How many A+ modules can you add per ASIN?

Up to five modules with Basic A+ content and up to seven with Premium A+ content, according to Amazon's design guide.

Why does Amazon reject A+ content?

Common reasons include claims like best-selling, unsubstantiated awards, warranty information, prices or promotions, links, QR codes, contact details, competitor comparisons, low-resolution or animated images, and content without usage rights.

Can you use AI-generated images in Amazon A+ content?

Images must meet Amazon's quality and rights requirements and represent the product accurately. AI can speed up visual production, but review every image for accuracy and compliance before submission.