Author
Jean-Baptiste Duquesne
SEO, GEO & content operations
Web pioneer since 1995, founder of the recipe site 750g.com (sold to Webedia), now industrialising SEO and GEO content production with AI.
Jean-Baptiste has been building on the web since 1995. He founded 750g.com, one of the largest French recipe sites, and led it until its sale to Webedia. At Brandeploy he designs the content supply chain: semantic territories, structured article templates, entity-based authority, internal linking and CRM activation — so brands get measurable results in Google search and in AI answers.
Areas of expertise
- Technical and editorial SEO
- GEO: visibility in AI answers
- Content operations at scale
- CRM and lifecycle activation
Articles
23 Oct 2026 · 5 min read
AI Content Factory: Why AI Alone Won't Industrialize Your Content
Everyone talks about the "AI content factory". But producing at scale first requires metadata, workflows, multi-format adaptation and multilingualism.
22 Oct 2026 · 4 min read
The Future of Agencies in the Age of AI and Automation
AI and automation are reshaping the agency model: billing, production, approval. How agencies can become augmented strategic partners.
21 Oct 2026 · 5 min read
Structuring Content for AI: The Answer First Approach for GEO
Adapt your content strategy for AI. The "Answer First" method ensures your content gains crucial visibility and maintains relevance in generative responses.
20 Oct 2026 · 3 min read
AI Overviews: What Concrete Data Reveals About Your SEO Performance
Discover the impact of Google's AI Overviews on your visibility. Analyze HubSpot data to adapt your SEO and content strategy for better results.
20 Oct 2026 · 5 min read
AI and Your Communication Plan: 6 Key Transformations for Brands
Artificial intelligence is redefining communication plans. Discover 6 key evolutions and understand how algorithmic intermediation truly impacts your brand.
20 Oct 2026 · 8 min read
Credibility: The New Strategic Asset in the AI Era
Authority, reliability, external recognition, consistent identity, customer reviews: the 5 pillars of a brand that journalists, customers and AI trust.
15 Oct 2026 · 5 min read
AI Governance: A Strategic Imperative for Businesses Today
Artificial Intelligence (AI) is transforming business practices. It promises productivity gains and new capabilities. However, its large-scale deployment raises complex challenges for organizations.…
13 Oct 2026 · 6 min read
AI Agents Redefine the Work OS: A New Era of Productivity
The work landscape is evolving. Artificial intelligence is no longer confined to simple assistants. Microsoft and OpenAI, two major players, are redefining its role. Microsoft positions Copilot as a…
12 Oct 2026 · 5 min read
Vector Embeddings: Optimize Your Content for AI & GEO Success
The content marketing landscape is evolving. Traditional search engines are no longer the sole drivers of online visibility. Generative artificial intelligence is transforming how users find and…
08 Oct 2026 · 5 min read
Profound vs AthenaHQ: comparison
Content production is a constant challenge for brands and agencies. The demand for quality, relevant content continues to grow. It's essential to ensure visibility on Google and position oneself in…
21 Sept 2026 · 4 min read
Writer Palmyra X6: reducing enterprise token costs
As the initial hype around generative AI transitions into long-term operational reality, enterprises are facing a sobering challenge: the "token tax." High-volume AI deployments can quickly lead to…
28 Aug 2026 · 6 min read
Google AI Mode: how it changes SEO
Navigating the Shift: How AI Mode Transforms Digital Visibility The digital landscape is undergoing its most significant transformation since the invention of the crawler. With the introduction of AI…
28 Aug 2026 · 5 min read
RLHF explained: how human feedback shapes AI
Mastering AI Alignment: How RLHF Bridges the Gap Between Code and Context Artificial Intelligence has evolved from simple pattern recognition to generating complex, human-like narratives. However, a…
28 Aug 2026 · 4 min read
Kimi K3: Moonshot AI's open-weight model explained
Updated October 25, 2026. An earlier version of this article described Kimi K3 with generic claims (a 2025 release, MATH and HumanEval leadership, comparisons with o1) that no source supports. The…
28 Aug 2026 · 5 min read
AI search: impact on the consumer journey
The digital landscape is undergoing a fundamental shift as AI Search transitions from a futuristic concept to a daily utility for billions. We are moving away from the era of "ten blue links" toward…
28 Aug 2026 · 5 min read
Muse Spark: features and positioning
Transforming Enterprise Workflows with the Muse Spark AI Model In a rapidly evolving digital landscape, the arrival of Muse Spark marks a significant shift in how businesses approach large language…
28 Aug 2026 · 5 min read
Google AI Overviews: definition and how they work
The way billions of people interact with the internet is undergoing a tectonic shift. For decades, search engines functioned as a directory of links, requiring users to click, scan, and synthesize…
28 Aug 2026 · 4 min read
Inkling: Thinking Machines Lab's open-weight model
Updated October 25, 2026. An earlier version of this article presented Inkling as a DeepSeek model and attributed unsourced scores to it. That was inaccurate: Inkling was developed by Thinking…
23 Aug 2026 · 5 min read
Pardot alternatives for B2B marketers
In the evolving landscape of demand generation, the tools we use define our velocity. While Salesforce Pardot (now Marketing Cloud Account Engagement) has long been a staple for enterprise teams, the…
23 Aug 2026 · 5 min read
B2B SEO tools that support pipeline growth
Driving Revenue Beyond Rankings: The New Era of Search In 2026, the traditional SEO playbook of chasing high-volume keywords is no longer sufficient to maintain a competitive edge. For B2B…
23 Aug 2026 · 5 min read
Ahrefs Brand Radar alternatives compared
In the fast-evolving world of digital visibility, staying informed about how your brand is perceived across the web is no longer optional. While many professionals rely on Ahrefs Brand Radar for…
23 Aug 2026 · 9 min read
AEO tools in 2026: audit and AI visibility tools compared
AEO tools show how AI assistants and answer engines such as ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews mention, cite and describe your brand. The main categories are dedicated AI…
23 Aug 2026 · 4 min read
Scrunch AI alternatives: features and pricing compared
In the rapidly evolving landscape of 2026, relying on a single platform for AI-driven marketing can be a strategic bottleneck. While Scrunch AI has established itself as a versatile tool for…
23 Aug 2026 · 5 min read
Clipto MCP: how it works for video production
In the fast-paced world of digital marketing and content creation, the bottleneck is almost always the edit suite. Producers are constantly looking for ways to trim hours off post-production without…