Scrunch vs Peec AI (2026): features, pricing and which AI visibility tool to choose

Scrunch and Peec AI both answer the same question: how does your brand appear when people ask ChatGPT, Gemini, Perplexity or Google's AI Overviews for advice? They track prompts, mentions, citations and competitors. They differ in scope, engines covered, seats and price. This comparison is based on both vendors' sites, checked on 15 October 2026.

Scrunch vs Peec AI at a glance

Criterion	Scrunch	Peec AI
Positioning	AI search visibility platform, with tools to adapt your site for AI agents	"AI search analytics for marketing teams"
AI engines	ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta, on every plan	3 models of your choice on Starter, Pro and Advanced; up to 13 on Enterprise (incl. Copilot, Grok, Mistral, Naver)
Prompts tracked	350 custom + 1,000 industry prompts (Starter); 700 + 2,500 (Growth)	50 (Starter), 150 (Pro), 350 (Advanced)
Main metrics	Mentions, citations, key topics, personas	Visibility, position, sentiment, sources used and cited
Beyond tracking	Page audits, AI agent traffic monitoring, Agent Experience Platform	Recommendations, Looker Studio connector, REST API and MCP
Users	3 seats (Starter), 5 (Growth), extra seats $25/month	Unlimited users on every plan
Countries and languages	Personas and prompts per market	1 country on Starter, 3 on Pro and Advanced; no extra cost per country
Price	From $250/month (annual) or $300 month to month	Not shown publicly; about €89/month for Starter according to eCommerce Fastlane (June 2026)
Trial	7 days on Starter, no card	Free trial (length not stated)

How Peec AI works

You define the prompts your buyers would type, choose the AI models and countries to track, and Peec AI runs each prompt every 24 hours. The dashboard shows how often your brand is mentioned (visibility), where it appears in the answer (position), how it is described (sentiment) and which sources the engines used or cited, at domain or URL level. Competitor benchmarks, tags and model filters help find gaps. Peec AI says it is used by more than 3,500 brands and agencies.

How Scrunch works

Scrunch tracks custom and industry prompts by persona across the main AI engines, with citation tracking and key-topic monitoring. Two features go beyond measurement: page audits that check how readable your pages are for AI, and agent traffic monitoring that shows AI crawlers and agents visiting your site. Its Agent Experience Platform generates an AI-friendly version of your site. Scrunch cites Lenovo, Skims, Crunchbase and Penn State among its 500+ customers.

One point of confusion: older articles describe Scrunch as an influencer marketing tool. Today's Scrunch, at scrunch.com, is an AI search visibility platform.

Pricing compared

Plan	Scrunch	Peec AI
Entry	Starter: $250/month annual, $300 month to month	Starter: 50 prompts, 3 models, 1 country (about €89/month per eCommerce Fastlane, June 2026)
Middle	Growth: $417/month annual, $500 month to month	Pro: 150 prompts, 3 countries (about €199/month per eCommerce Fastlane, June 2026); Advanced: 350 prompts, 5 projects
Top	Enterprise on quote: SSO, Enterprise Data API	Enterprise on quote: up to 13 models, API, SSO
Annual discount	17%	15%

Which one should you choose?

• Choose Peec AI if you want a clear analytics dashboard for a set of prompts, many people using it, several countries at no extra cost, and a lower entry price.
• Choose Scrunch if you need broad engine coverage on every plan, page audits and visibility into AI agents crawling your site, and can budget from $250 per month.
• Before either, list 30 to 50 prompts your buyers really ask, and test both trials on the same list for two weeks: the results vary by engine and market.

For another comparison, see HubSpot AEO Grader vs Peec AI, and for what to fix on your own site, our guide to technical SEO for AI search.

From measurement to action

Tracking tools tell you where you stand; improving the result takes content, structured product data and pages AI engines can read. Good Morning AI, Brandeploy's agency, publishes a method to measure and improve a brand's visibility in AI answers, from prompts to product sheets.

Sources: scrunch.com/pricing, peec.ai and peec.ai/pricing, checked on 15 October 2026; Peec AI amounts from Toolradar, October 2026.

Check your brand for free with GEO Radar

Before paying for a tracking tool, see how AI assistants describe your brand today. Brandeploy's free GEO Radar runs an AI visibility scan in a few minutes. Brandeploy itself helps enterprise teams produce on-brand content at scale; to see it, book a demo.

FAQ

What is the difference between Scrunch and Peec AI?

Both track how a brand appears in AI answers. Peec AI is an analytics tool built around prompts, visibility, position, sentiment and sources, with unlimited users. Scrunch adds page audits, AI agent traffic monitoring and an Agent Experience Platform that serves an AI-friendly version of your site, at a higher price.

How much do Scrunch and Peec AI cost?

Scrunch publishes its prices: Starter at $250 per month and Growth at $417 per month on annual billing ($300 and $500 month to month); Enterprise is quoted. Peec AI does not show amounts on its public pricing page; according to an eCommerce Fastlane review (June 2026), Starter costs about €89 per month and Pro about €199.

Which AI engines do they track?

Scrunch covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta on every plan. Peec AI lets you choose 3 models on Starter, Pro and Advanced, and up to 13 on Enterprise, including ChatGPT, Gemini, AI Overviews, AI Mode, Copilot, Perplexity, Claude and Grok.

Is Scrunch an influencer marketing tool?

No. Scrunch (scrunch.com) is an AI search visibility platform. It tracks prompts and citations across AI engines and audits pages for AI readability.

Is there a free way to check my brand's AI visibility?

Yes. Brandeploy's free GEO Radar runs a quick scan of how AI assistants describe your brand, before you invest in a paid tracking tool.