Blog
Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Understanding AI · 16 May 2025 · 3 min
Prompt chaining in generative AI: definition and examples
Prompt Chaining is a sophisticated prompt engineering strategy designed to optimize the performance of Large Language Models (LLMs) like ChatGPT, Claude, and Gemini. Mastering prompt engineering…
Read more
E-commerce & Product Content · 16 May 2025 · 3 min
ChatGPT shopping: impact on e-commerce and product content
Generative AI is fundamentally changing how consumers discover and buy products online. ChatGPT and OpenAI's Large Language Models (LLMs) are evolving beyond simple text generation to integrate…
Read more
Understanding AI · 16 May 2025 · 3 min
Pimento AI: visual styles, resizing and photorealism
In the rapidly evolving landscape of generative AI, tools like Pimento are emerging to bridge the gap between raw AI generation and professional brand aesthetics. Moving beyond simple prompts, these…
Read more
Understanding AI · 16 May 2025 · 3 min
From Freepik AI to ChatGPT Moodboard: How AI Tools Simplify Visual Creation Flows?
Creating high-quality visual content has traditionally been a resource-heavy process. However, the intersection of AI and content creation is fundamentally shifting how marketing teams approach the…
Read more
Understanding AI · 16 May 2025 · 3 min
Krea vs Higgsfield vs Pimento: AI VFX and retouching
VFX and AI Retouching: The New Creative Frontier for Agile Brands Creating impactful visual effects (VFX) and professional-quality photo or video retouching was traditionally the exclusive domain of…
Read more
E-commerce & Product Content · 13 May 2025 · 3 min
Product data sheets: automating texts and visuals
Managing hundreds or thousands of product sheets involves a massive organizational challenge. Marketing teams often struggle with creative production automation , manually adapting impactful visuals…
Read more
Content Automation · 13 May 2025 · 3 min
MarTech: definition, tools and integration challenges
MarTech , or Marketing Technology, refers to the ecosystem of software and digital tools that marketers leverage to refine the customer journey. This vast landscape encompasses everything from data…
Read more
Display & Banner Ads · 13 May 2025 · 4 min
How HTML5 shapes SEO and performance on the modern web
HTML5 is not just a simple update; it is the fundamental standard that defines the structure and content of today's digital landscape. Launched in 2014, it succeeded HTML4 and introduced a multitude…
Read more
Display & Banner Ads · 13 May 2025 · 6 min
HTML vs HTML5: key differences explained (2026)
HTML vs HTML5 compared: what changed with HTML5, a side-by-side table, a short history, and why there is no HTML6 in 2026.
Read more
Content Automation · 13 May 2025 · 2 min
CMS (content management system): the backbone of your digital presence
A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content without needing deep technical programming knowledge. It serves as the…
Read more
Video tool · 13 May 2025 · 3 min
Submagic AI: captions, effects and limits for brands
Submagic is an advanced AI-driven video editing tool specifically designed for the rapid creation of engaging short-form content. By leveraging video production automation capabilities, it…
Read more
Video tool · 13 May 2025 · 4 min
Subly: automatic transcription and subtitles, pros and cons
Subly is a specialized platform designed to streamline the process of adding subtitles and transcriptions to video content. By utilizing sophisticated artificial intelligence , the tool automatically…
Read more
Alternatives & Comparisons · 13 May 2025 · 4 min
Photoshop vs Canva in 2026: differences, prices and which to choose
Photoshop and Canva answer different needs. Photoshop is a professional image editor for designers who need pixel-level control. Canva is a template-based design platform that lets non-designers…
Read more
Graphic Design · 13 May 2025 · 6 min
GIMP, the open-source Photoshop alternative: what it can do in 2026
Photoshop is not open source, but GIMP is the closest open-source equivalent. Here is what GIMP 3.x does in 2026, where it falls short, and which other free tools to consider.
Read more
Graphic Design · 13 May 2025 · 3 min
Canva for business: strengths, limits and brand governance
Canva has fundamentally changed how the world approaches visual communication. As a highly accessible online graphic design software platform, it allows users without formal training to produce…
Read more
Alternatives & Comparisons · 13 May 2025 · 7 min
UI design software in 2026: comparison of the main tools and how to choose
A practical comparison of UI design software in 2026: which tool fits which team, what each costs, and the criteria that matter when you choose.
Read more
Content Localization · 13 May 2025 · 4 min
Marketing campaign translation: translation vs transcreation
Launching a successful international marketing campaign requires much more than simply translating original content into another language. The translation and adaptation of marketing campaigns ,…
Read more
Content Localization · 13 May 2025 · 3 min
Glocal marketing platform: global strategy, local execution
In the modern enterprise landscape, the term Glocal —a portmanteau of Global and Local—defines a strategic imperative to "think globally, act locally." A Glocal marketing platform is a specialized…
Read more