Blog
Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Content Automation · 18 Jul 2025 · 4 min
Marketing automation platform: role and key features
In today's competitive landscape, marketing teams face immense pressure to generate more leads and personalize journeys without increasing resources. A marketing automation platform serves as the…
Read more
Creative automation · 18 Jul 2025 · 4 min
Scalable banner creation: beyond templates
In the relentless pace of digital marketing, speed and volume are the names of the game. Brands are expected to deliver personalized, relevant, and visually stunning ad banners across a dizzying…
Read more
Content Localization · 18 Jul 2025 · 5 min
Banner translation tools: how to choose
In our hyper-connected digital landscape, display advertising and promotional banners are the visual lifeblood of any online marketing strategy. They act as digital billboards designed to capture…
Read more
Understanding AI · 15 Jul 2025 · 4 min
Building Better Creative Workflows with Figma and Weave
Figma Weave: when image and video generation becomes a workflow In late October 2025, Figma announced the acquisition of Weavy, a Tel Aviv company founded in 2024, and renamed it Figma Weave . The…
Read more
Understanding AI · 15 Jul 2025 · 4 min
AI Overviews and media traffic: impact on publishers
The transformation of the traditional search ecosystem The historical partnership between Google and web publishers is facing a structural crisis. For decades, publishers provided the content, and…
Read more
Understanding AI · 15 Jul 2025 · 5 min
Baidu ERNIE 4.5: features and implications
The global AI landscape is being redrawn For the past several years, the narrative around cutting-edge artificial intelligence has been dominated by a handful of Western tech giants. However, the…
Read more
Graphic Design · 09 Jul 2025 · 3 min
Online graphic design software: pros and cons
Online graphic design software has revolutionized the creative industry by making visual content production accessible to everyone. Tools like Canva and Adobe Express have removed the technical…
Read more
Social Media · 08 Jul 2025 · 5 min
MrBeast content strategy: data, AI and scale
In the sprawling, chaotic world of digital content, one creator stands in a category of his own: Jimmy Donaldson, better known as MrBeast. With hundreds of millions of subscribers and billions of…
Read more
Understanding AI · 17 Jun 2025 · 4 min
AI scriptwriting and storyboarding for brand narrative
Artificial Intelligence (AI) is revolutionizing the initial phases of content creation by offering automation to streamline scriptwriting and storyboarding. These advanced tools analyze vast datasets…
Read more
Understanding AI · 17 Jun 2025 · 3 min
Genspark (James Park) and agentic AI: supercharging lead generation while navigating brand ethics
The emergence of agentic Artificial Intelligence (AI) marks a shift from tools that suggest to agents that act. Platforms like Genspark, a general-purpose AI agent founded in 2023 by Eric Jing and…
Read more
Understanding AI · 13 Jun 2025 · 4 min
ChatGPT integrates Outlook
ChatGPT Integrates Outlook: A New Era for Professional Communication The integration of OpenAI's ChatGPT with Microsoft Outlook represents a major step forward in how professionals and businesses…
Read more
DAM · 03 Jun 2025 · 3 min
Digital asset management (DAM): definition and key features
In the digital age, businesses create an unprecedented volume of digital assets. Effectively managing this digital estate has become a major challenge and an absolute necessity for maintaining brand…
Read more
Content Automation · 30 May 2025 · 4 min
International marketing complexity: challenges and solutions
Understanding the Challenges of International Marketing Complexity Expanding into global markets offers immense growth opportunities but introduces significant operational friction. Managing the…
Read more
Content Automation · 30 May 2025 · 4 min
Paid media campaigns: improving results with creative automation
Paid Media channels like Social Ads, Display, and Video Ads are vital for reaching target audiences and driving conversions. However, as the digital landscape becomes more competitive, acquisition…
Read more
Video tool · 30 May 2025 · 3 min
Kapwing: features and limits for business video
Kapwing has established itself as a versatile and collaborative online video editor , particularly popular among social media content creators, educators, and marketing teams. As an online video…
Read more
Generative AI · 28 May 2025 · 4 min
Gemini Ultra: capabilities, use cases and availability
Gemini Ultra represents the pinnacle of Google's first-generation artificial intelligence. It is the largest and most capable model in the Gemini ecosystem, specifically engineered to tackle…
Read more
Collaboration & Workflow · 28 May 2025 · 3 min
Marketing project management software: how to choose
Marketing teams constantly juggle multiple campaigns, channels, and initiatives simultaneously. Keeping track of all the moving parts – from campaign briefs and content creation to media launches and…
Read more
Understanding AI · 16 May 2025 · 4 min
Motionize.AI: bringing your static images to life with AI animation
In a saturated digital landscape, static images often struggle to capture attention. Motionize.AI represents a growing trend in creative technology where artificial intelligence is used to add…
Read more