Blog
Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Understanding AI · 06 May 2025 · 3 min
ChatGPT for in-depth research: miracle tool or limited assistant?
The advent of large language models like ChatGPT, developed by OpenAI, has opened fascinating prospects for information access and specialized research. The ability of these systems to synthesize…
Read more
Understanding AI · 06 May 2025 · 4 min
Alibaba One 2.1: generative AI capabilities and uses
Alibaba, the Chinese e-commerce and cloud titan, has made headlines with the updates to its Large Language Model (LLM), Tongyi Qianwen , known internationally as Alibaba One 2.1 . This launch is a…
Read more
Generative AI · 02 May 2025 · 3 min
Multilingual content production costs: optimization levers
Strategic management of multi-market content production costs Scaling a global brand requires a delicate balance between quality and budget. The cost of multi-market and multilingual content…
Read more
Generative AI · 02 May 2025 · 3 min
Local market autonomy: relevance vs brand consistency
For global organizations, finding the perfect equilibrium between worldwide brand consistency and local market relevance is a persistent challenge. Controlled autonomy is a strategic framework that…
Read more
Generative AI · 02 May 2025 · 3 min
Anticipating communication changes due to AI: preparing for the next wave
Artificial intelligence, particularly generative AI , acts as a tectonic force reshaping the landscape of business communication. From customer service interactions to content creation, the impact is…
Read more
DAM · 02 May 2025 · 3 min
PIM vs DAM vs MDM: definitions and differences
In the modern enterprise landscape, data is the most valuable asset. However, managing that data requires understanding three key systems: PIM (Product Information Management) , DAM (Digital Asset…
Read more
DAM · 02 May 2025 · 3 min
PIM vs DAM: meaning and differences
The acronyms PIM (Product Information Management) and DAM (Digital Asset Management) represent the two pillars of modern commerce. While both deal with critical business information, they serve…
Read more
DAM · 02 May 2025 · 4 min
PIM and DAM: connecting product data and digital assets
In the digital commerce ecosystem, managing the lifecycle of a product requires two indispensable systems: Product Information Management (PIM) and Digital Asset Management (DAM) . While they serve…
Read more
DAM · 02 May 2025 · 4 min
Nuxeo (Hyland): DAM features and limits
Nuxeo Platform, now a core part of the Hyland portfolio, represents a powerful and highly flexible Content Services Platform (CSP). It is specifically engineered for large-scale enterprises that face…
Read more
DAM · 02 May 2025 · 4 min
DAM KPIs: metrics to measure DAM success
Implementing a Digital Asset Management (DAM) system is a significant investment of time and resources for any enterprise. To justify this expenditure and ensure the platform delivers real value,…
Read more
DAM · 02 May 2025 · 3 min
Keepeek DAM: features and limits
Keepeek is a prominent Digital Asset Management (DAM) and Marketing Content Management (MCM) platform with deep European roots. It provides a centralized ecosystem for businesses to organize, secure,…
Read more
DAM · 02 May 2025 · 4 min
Open source DAM vs SaaS DAM: which model to choose?
When selecting a Digital Asset Management (DAM) solution, one of the fundamental decisions is choosing between an Open source DAM model and a Software-as-a-Service (SaaS) model. Both approaches offer…
Read more
DAM · 02 May 2025 · 3 min
Open source DAM: advantages and challenges
An Open source DAM (Digital Asset Management) is a system where the source code is accessible for anyone to inspect, modify, and enhance. This model provides organizations with a foundation to build…
Read more
DAM · 02 May 2025 · 3 min
Cloud DAM: benefits and points to consider
A Cloud DAM (Digital Asset Management) refers to a centralized system for managing digital assets hosted on remote servers and accessed via the internet, typically through a Software-as-a-Service…
Read more
DAM · 02 May 2025 · 3 min
Cloudinary: strengths and limits for marketing teams
Cloudinary is a specialized cloud-based media management platform that moves beyond simple storage to focus on the real-time optimization, transformation, and delivery of rich media. Unlike a…
Read more
DAM · 02 May 2025 · 4 min
Canto DAM: features and limits
Canto is a long-standing Digital Asset Management (DAM) solution widely recognized for its ease of use and straightforward approach to organizing and sharing visual content. It serves as a…
Read more
DAM · 02 May 2025 · 4 min
Bynder: DAM and beyond for brand content management
Bynder is a market-leading Digital Asset Management (DAM) platform known for its user-friendly interface, robust features, and focus on helping brands manage and distribute their content…
Read more
DAM · 02 May 2025 · 4 min
Brandfolder DAM: features and limits
Brandfolder is a leading Digital Asset Management (DAM) platform recognized for its commitment to user experience and visual accessibility. Unlike traditional databases, it prioritizes an intuitive…
Read more