Blog
Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
DAM · 02 May 2025 · 4 min
DAM benefits: why digital asset management matters
In a digital-first economy, businesses manage an overwhelming volume of media files, including high-resolution images, video content, branding kits, and marketing documents. Without a structured…
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DAM · 02 May 2025 · 3 min
Aprimo: DAM and marketing operations, features and limits
Aprimo is an established enterprise platform that centralizes Marketing Operations Management (MOM) . By combining marketing planning, financial management, and Digital Asset Management (DAM), it…
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DAM · 02 May 2025 · 4 min
AEM Assets: features, integrations and limits
Adobe Experience Manager (AEM) Assets is the enterprise-grade Digital Asset Management (DAM) component of the Adobe Experience Cloud suite. Built for global organizations, AEM Assets provides a…
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DAM · 02 May 2025 · 4 min
Widen DAM (now Acquia DAM): integration, adoption, governance
Acquia DAM is a high-performance Digital Asset Management platform that serves as a central repository for an enterprise's visual identity. By providing a single source of truth, it enables marketing…
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Understanding AI · 02 May 2025 · 4 min
AI models: definition, training and evaluation
An AI model is the definitive output of a detailed training cycle where AI algorithms process large volumes of information. Specifically, it functions as a mathematical and computational…
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Understanding AI · 02 May 2025 · 3 min
AI for marketing automation: enabling smarter, more effective campaigns
Traditional marketing automation focuses on automating repetitive tasks like email sends, social media posting, and lead nurturing based on predefined rules. AI for marketing automation takes this a…
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Understanding AI · 02 May 2025 · 3 min
Strong AI vs weak AI: definitions and differences
In the rapidly evolving landscape of technology, it is essential to distinguish between the systems we use daily and the futuristic concepts often seen in cinema. The Weak AI vs. Strong AI dichotomy,…
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Understanding AI · 02 May 2025 · 3 min
AI and content creation: opportunities and limits
The intersection of artificial intelligence and content creation is one of the most dynamic shifts in modern business. Generative AI tools, powered by sophisticated AI models like Large Language…
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Understanding AI · 02 May 2025 · 3 min
AI training data: the essential fuel for machine learning models
AI training data is the cornerstone of modern artificial intelligence. Unlike traditional software that operates on fixed logic, AI algorithms learn by identifying patterns within vast datasets. This…
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Understanding AI · 02 May 2025 · 4 min
AI clustering: algorithms and applications
AI Clustering , also known as cluster analysis, is a cornerstone of unsupervised learning within the field of machine learning. The primary goal of clustering is to organize data points into distinct…
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Understanding AI · 02 May 2025 · 3 min
Supervised vs unsupervised learning: key differences
Machine Learning, a core subset of Artificial Intelligence, empowers systems to learn from experience rather than through rigid, explicit programming. To fully grasp these mechanisms, it helps to…
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Collaboration & Workflow · 30 Apr 2025 · 3 min
Zoho Projects for marketing: pros and cons
Zoho Projects is an integral part of the extensive Zoho suite, offering project management tool capabilities designed to help teams plan, track, and collaborate on complex initiatives. It provides a…
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Collaboration & Workflow · 30 Apr 2025 · 3 min
Ziflow: enterprise-grade online proofing for creative and marketing teams
Ziflow is a leading online proofing platform architected to meet the complex needs of enterprise and agency creative teams. As a robust solution for streamlining the review and approval of diverse…
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Collaboration & Workflow · 30 Apr 2025 · 2 min
Wrike for marketing: pros and cons for creative teams
Wrike is a versatile and robust work management platform designed to help teams manage complex projects, streamline workflows, and enhance collaboration. In the landscape of marketing project…
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Collaboration & Workflow · 30 Apr 2025 · 3 min
MarTech workflow for content production
Modern marketing teams rely on a complex and growing Marketing Technology (MarTech) stack to execute their strategies. From marketing project management software and Digital Asset Management (DAM) to…
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Collaboration & Workflow · 30 Apr 2025 · 4 min
Content approval workflow: steps and best practices
A marketing content approval workflow is the structured sequence of stages a creative asset—such as a video, blog post, or ad banner—must pass through before receiving final sign-off. Establishing a…
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Collaboration & Workflow · 30 Apr 2025 · 3 min
Trello for marketing: pros and cons
Trello, with its iconic Kanban boards, cards, and lists, is one of the most popular and intuitive task management platforms available. Its simplicity and visual nature make it incredibly easy for…
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Collaboration & Workflow · 30 Apr 2025 · 3 min
Teamwork: pros and cons for marketing teams
Teamwork is a high-performance project management and collaboration platform specifically engineered for agencies and service-oriented teams. By focusing on the nuances of client work, it offers a…
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