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Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Understanding AI · 06 May 2025 · 4 min
WordPress.com launches its free AI website builder
WordPress.com, the leading hosting platform powered by open-source technology, has introduced a major innovation: a free AI website builder. This tool allows users to bridge the gap between an idea…
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Understanding AI · 06 May 2025 · 3 min
VO2 (Google): the AI that animates static images?
In the rapidly expanding field of AI content generation , animating static images represents a fascinating frontier. VO2 (Google) , a project originating from Google's research labs, focuses on…
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Understanding AI · 06 May 2025 · 4 min
Canva AI suite (Magic Studio): tools, pros and cons
Canva has fundamentally transformed the graphic design landscape by integrating a comprehensive artificial intelligence ecosystem known as Magic Studio . This suite is designed to democratize design,…
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Understanding AI · 06 May 2025 · 3 min
Cloud AI vs local AI: data security and privacy
The rapid adoption of artificial intelligence within the enterprise landscape has brought data security to the forefront of strategic discussions. As organizations integrate AI agents into their…
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Understanding AI · 06 May 2025 · 4 min
OpenAI vs Elon Musk: what the lawsuit is about
The conflict between OpenAI vs Elon Musk represents far more than a corporate disagreement between former partners. It is a landmark confrontation that defines the future of AI, as well as the…
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Understanding AI · 06 May 2025 · 3 min
DeepSeek vs OpenAI: comparison, especially for coding
The competition within the artificial intelligence sector has intensified, moving beyond general chatbots to specialized technical performance. The OpenAI vs DeepSeek confrontation perfectly…
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Understanding AI · 06 May 2025 · 3 min
Magnus AI: AI for chess or another AI project?
The name Magnus AI immediately brings to mind Magnus Carlsen, widely regarded as the greatest chess player in history. In the current landscape of AI and content creation, this term typically refers…
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Understanding AI · 06 May 2025 · 4 min
Lyria: Google DeepMind's AI giving videos a musical voice
Lyria is a generative artificial intelligence model developed by Google DeepMind, specifically designed for creating music and sound effects to accompany videos. Presented as a powerful tool for…
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Understanding AI · 06 May 2025 · 3 min
Krea AI: a suite of creative tools supercharged by real-time AI
Krea AI is redefining the creative landscape by merging human intuition with the speed of AI algorithms . While most generative tools operate on a "prompt-and-wait" basis, Krea AI focuses on…
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Understanding AI · 06 May 2025 · 3 min
Kling AI 2.0: the chinese AI video generator challenging Sora?
Video generation by artificial intelligence is currently one of the most dynamic sectors in the tech world. Following the massive impact of OpenAI's Sora, new global players are emerging with…
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Understanding AI · 06 May 2025 · 4 min
H&M AI mannequins: what digital twins mean for fashion
The fashion and e-commerce industry is constantly seeking innovative ways to present products and enhance the customer experience. The initiative where H&M clones its mannequins with AI , revealed…
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Understanding AI · 06 May 2025 · 3 min
Google Vids: generative video AI arrives in Google Workspace
Google Vids is Google's strategic response to the surging demand for agile video creation tools within the modern workplace. Integrated as a core application in Google Workspace , this tool leverages…
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Understanding AI · 06 May 2025 · 4 min
Google AI Studio: how-to guide to explore and prototype with Gemini
Google AI Studio is Google's web-based environment for testing Gemini models and prototyping generative AI applications, with no infrastructure to set up. Access is free with a Google account.…
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Understanding AI · 06 May 2025 · 4 min
Genspark vs Manus: comparing AI search engines
Artificial intelligence is fundamentally reshaping how we access digital information. Beyond the integration of AI into legacy platforms like Google, "AI-first" engines are emerging. Genspark and…
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Understanding AI · 06 May 2025 · 3 min
Gemini Flash: capabilities, use cases and limits
Within the Gemini family of artificial intelligence models developed by Google, Gemini Flash positions itself as the optimal solution for speed and high-efficiency operations. It sits alongside other…
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Understanding AI · 06 May 2025 · 3 min
Dream Track: Google and YouTube's AI for creating unique soundtracks
In the burgeoning landscape of generative AI, Google and YouTube are exploring new creative frontiers with Dream Track . This experimental feature allows content creators to generate unique,…
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Understanding AI · 06 May 2025 · 4 min
DeepMind: at the forefront of fundamental AI research at Google
Founded in London in 2010 and acquired by Google in 2014, DeepMind has established itself as one of the most influential artificial intelligence (AI) research labs in existence. Driven by the mission…
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Understanding AI · 06 May 2025 · 4 min
Claude the architect: Anthropic's AI builds in Minecraft
One of the most fascinating demonstrations of the emerging capabilities of large language models (LLMs) is their ability to interact with complex environments and perform tasks within them. The…
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