Blog
Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Brand Management · 30 Apr 2025 · 3 min
AI brand voice: aligning AI tone with your brand
The rise of Generative AI presents unprecedented opportunities for content creation at scale. From blog posts and product descriptions to social media updates, AI tools can generate text in seconds.…
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Display & Banner Ads · 30 Apr 2025 · 4 min
StackAdapt: programmatic ads and creative optimization
StackAdapt is a leading programmatic demand-side platform (DSP) designed for high-growth agencies and performance-focused brands. It excels in delivering ads across native, display, video, audio, and…
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Display & Banner Ads · 30 Apr 2025 · 6 min
Sizmek in 2026: what happened to the ad server, and what replaced it
Sizmek no longer exists. Here is the full story, from MediaMind to Amazon Ad Server's shutdown, and the ad servers and DCO tools former users moved to.
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Display & Banner Ads · 30 Apr 2025 · 3 min
DCO platforms: dynamic creative optimization explained
DCO Platforms (Dynamic Creative Optimization platforms) are high-level advertising technologies designed to automate the personalization of ad creatives in real time. Instead of serving a single,…
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Display & Banner Ads · 30 Apr 2025 · 3 min
Jivox: dynamic personalization features and limits
Jivox stands as a premier personalized marketing platform designed to deliver individualized brand experiences. Through its Personalization Hub technology, the platform enables global enterprises to…
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Display & Banner Ads · 30 Apr 2025 · 3 min
Flashtalking (Mediaocean): DCO and creative personalization
Flashtalking, an integral part of the Mediaocean ecosystem, is a premier independent ad server and dynamic creative optimization (DCO) platform. It empowers global brands to break free from walled…
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Creative automation · 30 Apr 2025 · 3 min
Creative management platform (CMP): definition and uses
The Challenge of MarTech Integration and Workflow Adoption Implementing a CMP effectively requires seamless integration into an existing MarTech stack . This ecosystem often includes Digital Asset…
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Display & Banner Ads · 30 Apr 2025 · 3 min
Celtra: creative automation features and limits
Celtra has established itself as a leader in the creative automation space, providing a cloud-based platform designed to help enterprises, agencies, and media companies streamline the production and…
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Display & Banner Ads · 30 Apr 2025 · 4 min
Ads Creative Studio: Google's tool, features and limits
Ads Creative Studio is Google's dedicated solution designed to help advertisers build more personalized and engaging ad experiences across the Google ecosystem, including YouTube, Display, and…
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Display & Banner Ads · 30 Apr 2025 · 3 min
AdRoll for D2C and B2B brands: features and limits
AdRoll, a division of NextRoll, has established itself as a premier marketing platform for direct-to-consumer (D2C) and business-to-business (B2B) brands aiming for scalable growth. While…
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Display & Banner Ads · 30 Apr 2025 · 4 min
Adform: features and limits
In the complex landscape of digital advertising, businesses constantly seek solutions that offer efficiency, control, and performance. Adform has emerged as a significant player, providing an…
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Social Media · 30 Apr 2025 · 4 min
Smartly review 2026: features, channels, pricing model, pros and limits
Smartly , long known as Smartly.io, is an AI advertising platform used by large advertisers to produce ad creative, launch and manage campaigns, and read performance across channels. It started in…
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Generative AI · 30 Apr 2025 · 3 min
Runway ML: AI for advanced video creation and editing
Runway ML has established itself as a leading artificial intelligence platform focused on AI-assisted video creation and editing . Far beyond basic filters, Runway offers a suite of "magic tools"…
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Generative AI · 30 Apr 2025 · 4 min
Rephrase.AI: AI video avatars, use cases and limits
Rephrase.AI is a generative AI platform designed for creating hyper-personalized synthetic videos at scale . By utilizing digital avatars—either based on real actors or entirely synthetic—and…
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Generative AI · 30 Apr 2025 · 4 min
Pencil AI: generating performance-focused video ads
Pencil AI is a creative automation platform that uses generative artificial intelligence to transform static assets into dynamic video ads. Designed primarily for e-commerce and D2C brands, it…
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Generative AI · 30 Apr 2025 · 4 min
Notion AI: AI integrated into your workspace, what uses and limits?
Notion has evolved from a simple note-taking app into a comprehensive productivity ecosystem. By integrating Notion AI , the platform has successfully embedded generative artificial intelligence…
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Generative AI · 30 Apr 2025 · 3 min
AI personalization engine: the future of targeted marketing?
An AI personalization engine is a sophisticated technological suite that leverages machine learning and neural networks to analyze user behavior, demographics, and real-time context. Its primary…
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Generative AI · 30 Apr 2025 · 3 min
Leonardo.AI: features and limits for marketing
Leonardo.AI has established itself as a premier destination for generative AI, specifically targeting artists and developers who require more than just a basic prompt tool. By offering a…
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