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Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Creative automation · 23 Jun 2026 · 4 min
What is a CMP? Benefits for advertising teams
In the fast-paced world of digital marketing, the demand for high-quality, personalized content is higher than ever. Marketing teams often find themselves buried under manual tasks, from resizing…
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Generative AI · 22 Jun 2026 · 2 min
Mythos 5 and Fable 5: the June 2026 suspension explained
Updated October 12, 2026. An earlier version of this article attributed the end of Mythos 5 to cost and maintenance reasons. That was inaccurate, and the text below has been fully rewritten. What…
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Creative automation · 23 Dec 2025 · 5 min
Dynamic banner ads: what they are and how to create them
In the rapidly evolving digital marketing landscape, capturing audience attention is more challenging than ever. Static advertisements, once the standard, are increasingly losing their efficacy…
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Social Media · 17 Dec 2025 · 4 min
How to create Facebook carousel ads: step-by-step guide
The Power of Facebook Carousel Ads for Digital Marketing In the competitive world of social media, capturing user attention requires more than just static content. Facebook carousel ads have emerged…
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E-commerce & Product Content · 16 Dec 2025 · 5 min
Dynamic catalog ads: how they work and where to run them
Defining the core concept At their core, dynamic e-commerce catalog ads are an automated advertising format that connects your product catalog to an ad platform. Instead of creating individual ads…
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Social Media · 16 Dec 2025 · 5 min
TikTok ad formats: In-Feed, TopView, Brand Takeover and more
In today's fast-paced digital landscape, TikTok has emerged as a powerhouse for brand engagement and viral marketing. With over a billion active users, its short-form video content offers an…
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Social Media · 12 Dec 2025 · 4 min
How to create Instagram ad variations quickly
In the dynamic world of digital marketing, where user attention spans are fleeting, the ability to quickly create Instagram ad variations is no longer just a competitive edge—it is a survival…
Read moreCreative automation · 12 Dec 2025 · 4 min
Multi-format ad creation tool: how to choose
In today's hyper-digital landscape, effective advertising is a necessity for businesses aiming to capture audience attention. The challenge has grown exponentially; marketers no longer manage a…
Read moreSocial Media · 12 Dec 2025 · 5 min
Generating Facebook ad copy with AI
In the fiercely competitive realm of digital advertising, Facebook remains an indispensable platform for businesses aiming to connect with their target audiences. However, the art of crafting…
Read moreSocial Media · 12 Dec 2025 · 4 min
How to test multiple Facebook ad audiences
In the digital advertising landscape, Facebook Ads remain a cornerstone for B2B and B2C brands looking to connect with specific market segments. However, launching generic campaigns is no longer…
Read moreContent Automation · 12 Dec 2025 · 4 min
How to automate campaign optimization
In the digital marketing landscape, staying ahead requires constant refinement of your strategy. At the core of this growth is campaign optimization—a process that ensures your ads aren't just…
Read moreSocial Media · 12 Dec 2025 · 5 min
Social media ad conversion rates: how to improve them
In the digital landscape, social media advertising is the engine of modern brand growth. However, true success isn't measured by likes or impressions, but by your ability to improve social media ad…
Read moreSocial Media · 12 Dec 2025 · 5 min
TikTok ad budget: how to optimize it
TikTok has rapidly transformed into a powerhouse in the digital advertising landscape, capturing the attention of billions with its short-form, engaging video content. For businesses looking to tap…
Read moreE-commerce & Product Content · 10 Dec 2025 · 5 min
How to write an e-commerce product description
Introduction: More than just words In the bustling digital marketplace, your product description is your 24/7 salesperson. It is the final pitch before a customer clicks "Add to Cart" or navigates…
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Social Media · 10 Dec 2025 · 5 min
How to reduce CPM on Instagram
In the dynamic world of digital advertising, managing your budget effectively is paramount to achieving a positive return on investment (ROI). For businesses leveraging Instagram as a key platform,…
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Social Media · 10 Dec 2025 · 5 min
How to lower cost per click on Facebook ads
Introduction: Mastering Facebook Ads CPC for Better ROI In the dynamic world of digital advertising, optimizing your campaigns for maximum return on investment (ROI) is paramount. For businesses…
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Social Media · 10 Dec 2025 · 5 min
Meta ad campaigns: structure and optimization
In today's highly competitive digital marketing arena, mastering Meta advertising campaigns is not merely an advantage; it is a necessity for businesses aiming for significant online growth and brand…
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Social Media · 10 Dec 2025 · 5 min
Facebook ads ROAS: definition and common challenges
In the dynamic world of digital marketing, Return on Ad Spend (ROAS) stands as a critical metric, especially for businesses leveraging Facebook Ads. It’s not just about spending money; it’s about…
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