Blog
Creative automation, AI and content management insights
Learn how brands and agencies produce, localise and deploy marketing content at scale — with creative automation, a content management platform and creative AI.
Creative automation · 09 May 2025 · 5 min
Hunch (HunchAds) review 2026: features, pricing model, pros and limits
Hunch , also called HunchAds after its site hunchads.com, is a creative performance platform for paid social. It turns product feeds and templates into image and video ads, launches them on Meta,…
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Creative automation · 09 May 2025 · 5 min
Creatopy (now The Brief) review 2026: features, pricing, pros and cons
Creatopy, formerly Bannersnack, is now called The Brief . The company announced the change on 1 October 2025: creatopy.com now redirects to thebrief.ai, existing projects and logins carry over, and…
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Content Automation · 09 May 2025 · 4 min
CHILI publish (GraFx): features and limits
Chili publish (GraFx): The Templating Technology for Print and Digital Chili publish, recently rebranded as GraFx , is a global leader in Smart Templates and graphic rendering technology. It provides…
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Creative automation · 09 May 2025 · 4 min
Brandeploy: creative automation platform for enterprises
Brandeploy is an enterprise-grade Creative Automation Platform , specifically designed to help global brands and agencies overcome the complex challenges of modern marketing content production. In an…
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Content Automation · 06 May 2025 · 3 min
Digital asset activation: definition and how it works
Companies invest heavily in creating high-quality assets like logos, videos, and presentations. However, the real challenge is not just storage, but digital asset activation . Without an automated…
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Content Automation · 06 May 2025 · 4 min
Campaign deployment: how automation speeds it up
In the modern digital landscape, speed is not just an advantage; it is a necessity. The ability to launch campaigns rapidly, react to market shifts, and push promotional offers across channels…
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Content Automation · 06 May 2025 · 4 min
Template management system: definition and key features
A template management system (TMS) is a specialized software component that allows organizations to centralize the creation, storage, and distribution of reusable digital models. In the context of…
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Content Automation · 06 May 2025 · 4 min
MarTech solution for global marketing teams: meeting international challenges
Global marketing teams operate in a high-pressure environment where they must balance worldwide brand consistency with hyper-local relevance. This dual requirement often leads to operational…
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Content Automation · 06 May 2025 · 3 min
Enterprise content automation: key requirements
In the evolving landscape of digital marketing, the term Content Automation covers a broad spectrum of software. However, for Large Enterprises and Business-to-Business (B2B) organizations, the…
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Content Automation · 06 May 2025 · 4 min
Marketing and creative silos: causes and solutions
In many modern organizations, marketing departments and creative teams (whether internal or external agencies) tend to operate as isolated islands. These silos between marketing and creative teams…
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Content Automation · 06 May 2025 · 4 min
Content production scalability: obstacles and solutions
The modern marketing landscape requires an unprecedented volume of content. More channels, localized versions, and hyper-personalized formats have made manual production methods obsolete. Scalability…
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Content Automation · 06 May 2025 · 4 min
Reducing creative production time: methods
Creative production time is one of the main pain points for marketing and creative teams today. From the initial brief to the delivery of final assets, traditional processes are often lengthy, marked…
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Content Automation · 06 May 2025 · 4 min
Global brand consistency: challenges and solutions
The Impact of Global Brand Consistency on International Success For any enterprise operating on a worldwide scale, maintaining a strong and consistent brand image is not just a marketing preference;…
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Generative AI · 06 May 2025 · 3 min
Adobe Firefly Image 3: quality, control and limits
Adobe Firefly Image 3 is the latest generation of generative AI models developed by Adobe, designed specifically for professional and commercial environments. Integrated deeply into the Creative…
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Content Automation · 06 May 2025 · 3 min
Multi-format creative adaptation: key platform features
Modern marketing is inherently omnichannel. A single campaign must live across websites, social media feeds, stories, display advertising, and email marketing. Creating a strong creative concept is…
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Content Automation · 06 May 2025 · 4 min
Enterprise creative automation platform: selection criteria
While the concept of Creative Automation is appealing to organizations of all sizes, large enterprises have specific needs and inherent complexity that demand a particularly robust, scalable, and…
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Content Automation · 06 May 2025 · 3 min
Marketing content production: how to improve efficiency
In a digital landscape where speed and volume are paramount, optimizing marketing content production is no longer just an operational goal but a strategic necessity. Marketing teams are under…
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Content Automation · 06 May 2025 · 4 min
Creative ROI: how to measure creative production
Producing marketing content, from ad creatives to videos and social posts, represents a significant capital investment. Today, measuring the Return on Investment (ROI) of this creative production is…
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