Creative automation kpis: measuring the impact of your platform
Why measure Creative Automation performance?
Investing in a Creative Automation platform like Brandeploy aims for clear objectives: improve efficiency, reduce costs, accelerate time-to-market, and ensure brand consistency. To validate the achievement of these goals and justify the investment, it is essential to define and track the right Key Performance Indicators (Creative Automation KPIs). These KPIs quantify the benefits, identify areas for optimization, and demonstrate the added value of automation to the entire organization.
Which KPIs to track for your Creative Automation platform?
Relevant KPIs can be classified into several categories:
Operational Efficiency KPIs
They measure time and resource savings:
- Reduction in average production time per asset/campaign: Before/after comparison of platform implementation.
- Number of assets/variations produced per period: Measurement of increased production capacity (scalability).
- Template usage rate: Percentage of creatives generated via intelligent templates vs. manual creation.
- Average validation cycle time: Acceleration of approval workflows.
- Platform adoption rate by users: Number of active users, frequency of use.
Cost and ROI KPIs
They assess the financial impact:
- Reduction in external production costs (agencies): Less reliance for adaptations and versioning.
- Reduction in internal costs: Time saved by creative and marketing teams.
- Platform ROI: Comparison of savings and performance gains versus the solution cost.
- Reduction of budget waste related to rework and unused assets.
Brand Consistency and Quality KPIs
They measure the impact on brand image:
- Brand guideline compliance rate: Percentage of content produced via the platform adhering to rules.
- Reduction in reported errors in published content.
- Qualitative feedback from local teams on the relevance and quality of adapted content (managing international complexity).
Marketing Performance KPIs (Indirect)
While harder to attribute solely to the platform, correlations can be sought:
- Improvement in click-through rates (CTR) or conversion rates on campaigns using variations tested/generated via the platform.
- Increased engagement on content produced faster and more targeted.
How Brandeploy helps track and improve your KPIs
Brandeploy integrates features that facilitate the tracking of many KPIs and, more importantly, directly act to improve them:
- Dashboards and reporting: Visibility into production volume, template usage, validation times.
- Automation via templates: Direct impact on speed, volume, costs, and consistency.
- Customizable workflows: Optimization of timelines and collaboration (streamlining the chain).
- DAM/PIM Integration: Reduces errors and improves the quality of data used.
- Rights management and governance: Ensures compliance and control.
By using Brandeploy, you establish the technological foundation to achieve and exceed your efficiency and performance goals in content production (optimizing content production).
Measure the success of your creative automation with Brandeploy
Don’t fly blind with your Creative Automation investment. Define the right KPIs and use a platform like Brandeploy to achieve them. Discover how our features help you measure and improve your performance. Request a demo.
