Accelerating campaign deployment: the key role of automation
The challenge of speed in modern marketing
In today’s marketing landscape, speed is a major competitive advantage. The ability to quickly launch new campaigns, react to events or competitor actions, and update promotional offers is essential to stay relevant and capture consumer attention. However, traditional marketing content production processes, often manual and linear, create bottlenecks that significantly slow down time-to-market (slow time-to-market for marketing campaigns). Briefs circulating via email, multi-level validations that drag on, manual adaptation of formats and languages… all contribute to deadlines incompatible with the frantic pace of digital.
Friction points slowing down deployment
Several factors explain this inherent slowness in unoptimized processes:
- Sequential validation processes: Each approval step (marketing, product, legal, management…) often has to wait for the previous one, creating significant downtime.
- Time-consuming manual adaptations: Adapting a master creative to all required formats (various banner sizes, specific social formats, horizontal/vertical/square video…) and in all necessary languages is an extremely repetitive and lengthy task when done manually by designers or agencies.
- Lack of centralized assets and information: Time wasted searching for the right logos, the right images (in a DAM or on shared drives), the latest product information (in a PIM or Excel files), or brand guidelines significantly slows down production.
- Multiple back-and-forths: Imprecise briefs, late or contradictory feedback lead to revision cycles that extend deadlines.
- Localization complexity: Translation and cultural adaptation for international markets add significant steps and delays if the process is not streamlined.
These cumulative frictions can turn the launch of even a simple campaign into a marathon.
How Content Automation radically accelerates deployment
Content Automation, implemented via a dedicated platform like Brandeploy, provides concrete solutions to break these bottlenecks and enable a spectacular acceleration of marketing campaign deployment:
- Intelligent templates: They allow creating the master design once and defining variable zones. Generating hundreds of adaptations (formats, sizes) becomes almost instantaneous.
- Automated versioning: Connected to data feeds (PIM, Excel), templates can automatically generate personalized versions (different offers, languages…).
- Parallel and optimized validation workflows: The platform orchestrates validations (marketing content approval workflow), allowing simultaneous approvals and real-time tracking, reducing downtime.
- Centralization (DAM/PIM Integration): Direct access to validated assets and data, eliminating search and errors. (DAM and creative platform integration)
- Streamlined Localization: Integration of translation tools (AI or TMS) and dedicated workflows for local adaptation and validation (managing international marketing complexity).
- AI for marketing automation: AI features can assist with tasks like smart resizing or content suggestions.
By acting on each step of the process, Creative Automation drastically reduces production time.
Brandeploy: your platform for faster and more effective campaigns
Brandeploy is specifically designed to meet the challenge of speed in enterprises. Our Creative Automation platform allows you to configure your own workflows, create intelligent templates for all your formats (video, banners, social…), connect to your Martech ecosystem (DAM, PIM, CMS…), and involve all your teams (central, local, agencies) in a fluid and controlled process. The result: a drastic reduction in your time-to-market, better reactivity, and optimized operational efficiency.
Launch your campaigns faster than ever with Brandeploy
Are your content production processes slowing down your campaign deployment? Discover how Brandeploy can help you automate, streamline, and radically accelerate your time-to-market. Request a personalized demo.
