Wasted marketing creation budget: where your money goes and how to avoid it
Identifying waste in creation budgets
Budgets allocated to marketing content creation (visuals, videos, texts…) represent a significant portion of overall marketing spend. However, a substantial part of this budget is often wasted due to inefficient processes, repetitive tasks, and lack of coordination. Identifying the sources of this wasted marketing creation budget is the first step towards optimizing spending and improving return on investment.
Main sources of creative waste
Where is money lost in content production?
- Low-value, repetitive manual tasks: Paying designers or agencies (at high hourly rates) to resize banners into 15 different formats, change a price on 50 visuals, or adapt a logo for each social network is a major source of waste. These tasks are necessary but provide no intrinsic creative value.
- Rework due to errors and back-and-forth: Imprecise briefs, late or contradictory feedback, errors in used product information… all lead to having to redo work (rework). Each unplanned revision cycle has a direct cost (internal time, agency fees).
- Underutilization or recreation of existing assets: Lack of an effective and connected DAM system means teams can’t find existing assets and end up recreating similar visuals or videos, wasting resources and harming consistency.
- Production of unused or low-performing content: Creating content that ultimately isn’t published, or that doesn’t resonate with the audience and generates little engagement, represents a lost investment.
- Excessive coordination costs: The time spent by project managers chasing validators, searching for the latest file version, explaining and re-explaining briefs to stakeholders, and solving problems related to silos (silos between teams) is a substantial hidden cost.
- High agency fees for automatable tasks: Systematically relying on agencies for simple adaptations or technical variations can heavily burden the budget.
How Creative Automation reduces budget waste
A Creative Automation platform like Brandeploy directly addresses these sources of waste:
- Automation of repetitive tasks: Intelligent templates and automatic generation of variations (formats, languages, PIM data…) eliminate the need for these tasks to be done manually at high cost.
- Reduction of rework: Structured validation workflows and connection to reliable data (PIM/DAM) minimize errors and costly back-and-forth cycles.
- Optimization of asset usage: DAM integration facilitates finding and reusing existing assets, avoiding unnecessary recreation.
- Targeted production and testing: By making variation creation easy, it allows for quicker testing and identification of high-performing content, focusing the budget on what works (measuring creative production ROI).
- Process efficiency: The centralized platform reduces coordination and project management time (operational efficiency).
- Internal empowerment: Allows internal teams (even non-creative ones) to perform certain adaptations, reducing agency dependency for these tasks.
Brandeploy: optimize your creation budget through automation
Brandeploy is designed to help companies eliminate waste in their marketing creation budget. By automating adaptations, streamlining workflows, ensuring consistency, and integrating your Martech ecosystem, our platform allows you to produce more relevant content, faster, and with better cost control. We transform repetitive expenses into strategic investment.
Stop wasting your creative budget, invest in efficiency
Feel like a significant part of your creative budget is going into repetitive tasks and corrections? Discover how Brandeploy can help you identify and eliminate this waste through intelligent automation. Request a demo.
