Reducing creative production time: how to do more in less time
Time: the number one enemy of content production
Creative production time is one of the main pain points for marketing and creative teams. From the initial brief to the delivery of final assets, traditional processes are often lengthy, marked by waiting, back-and-forth, and manual tasks. This slowness (slow time-to-market) has direct consequences: missed opportunities, difficulty keeping up with competitors, team frustration, and increased costs.
What consumes time in creative production?
Several steps and tasks are particularly time-consuming:
- Searching for information and assets: Finding the right logo, the correct validated image in the DAM, the accurate product information in the PIM…
- Manual creation of adaptations: Adapting a master creative to dozens of different formats and sizes.
- Review and validation cycles: Waiting for feedback, consolidating comments, making requested corrections via often inefficient workflows.
- Repetitive technical tasks: Resizing, cropping, exporting in different file formats…
- Localization: Translating and reintegrating texts, adapting visuals for each market (international complexity).
- Coordination and project management: Tracking progress, chasing stakeholders, managing file exchanges.
How Creative Automation drastically reduces production time
A Creative Automation platform like Brandeploy is designed to tackle these time-eaters head-on:
- Automation of adaptations: Intelligent templates allow generating hundreds of format and size variations in minutes (automatic generation), instead of hours or days.
- Centralization via integrations: DAM and PIM integration puts validated assets and data at fingertips, eliminating search time.
- Optimized workflows: Streamlined validation processes with parallel approvals and real-time tracking.
- Simplified editing tools: Allow marketers to make simple changes quickly, without waiting for designers.
- Automation of localization: Integration of translation tools and dedicated workflows speed up multilingual adaptation (automated localization).
- Batch rendering and export: Automation of final technical tasks.
By automating repetitive tasks and streamlining processes, Creative Automation enables a **spectacular reduction in overall production time**, improving operational efficiency.
Brandeploy: divide your production time, multiply your impact
Reducing production time is a key goal for our clients. Brandeploy provides the necessary automation, templating, workflow, and integration tools to achieve this:
- Our clients experience time reductions of up to 80-90% on adaptation production.
- Automation frees up your creative teams to focus on strategy and innovation.
- Increased speed enables better reactivity and a competitive advantage.
Don’t let time dictate your marketing strategy anymore.
Reduce your production times and accelerate your growth with Brandeploy
Are your teams spending too much time on repetitive production tasks? Discover how Brandeploy can automate your processes and radically reduce your creative production time. Request a demo.
