Use cases
How Nuxe gained agility to localise its marketing campaigns?
- Localisation
- Digital campaigns
Localise global campaigns
Nuxe leverages Brandeploy to efficiently adapt marketing campaign toolkits for 60 markets worldwide
Localising large toolkits, including videos, banners, and product ads, was too time-consuming and costly.
Now, graphic designers upload all their digital content to the platform, where local teams can translate, resize, and personalize assets themselves, no graphic skills required. This streamlined process has significantly reduced time to market.
- 15K
- Creatives
- €350K
- Local savings
With 14,800 contents deployed worldwide every year, localisation takes too much time and money
For each campaign, country marketing teams personalise images, videos, carousels, and banners before distributing them across paid media, social, e-retail, and their brand.com.
This process requires graphic designers to make minor adjustments, translating text, swapping images, or resizing assets to meet platform specifications.
As a result, last-mile personalisation incurs costs of several hundred thousand euros with local agencies. More importantly, local marketers simply don’t have the resources to adapt all the content they need.
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To overcome these challenges, Nuxe chose Brandeploy, a headless collaborative creation platform. Graphic designers upload all digital content to the platform, where local teams can translate, resize, and personalize assets themselves, without any graphic skills, directly within the platform.
In just one year, over 20,000 pieces of content have been created.
Additionally, global teams can monitor content usage and ensure brand consistency across international markets.
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