Slow time-to-market: how to reduce it through automation?
Time-to-Market: a key success (and frustration) factor
Time-to-Market (TTM), the time between conceiving a marketing campaign idea and its actual launch in the market, is a critical indicator of a company’s agility and competitiveness. In a world where trends change fast and competitors are reactive, an excessively slow time-to-market means missed opportunities, loss of relevance, and a competitive disadvantage. Unfortunately, for many organizations, this timeline is weighed down by long and inefficient content production processes.
Why are campaigns so slow to deploy?
Several bottlenecks contribute to this slowness:
- Linear brief and validation processes: Endless back-and-forth emails, sequential validations that halt everything if one person is unavailable (inefficient validation workflow).
- Manual creative production: Creating “from scratch” or manually adapting each format, language, and variation by designers or agencies takes considerable time.
- Dependency on specialized resources: Constant need to involve graphic designers, video editors, or developers for simple adaptation tasks.
- Localization complexity: Translation and cultural adaptation for international markets are often long and disconnected processes (difficulty adapting local content).
- Lack of integrated tools: Having to juggle different unconnected software (creation, project management, DAM, PIM…) causes friction and wastes time.
The result: campaigns that hit the market too late, sometimes after the initial opportunity has passed.
Creative Automation: the engine for acceleration
Implementing a Creative Automation platform like Brandeploy is the most effective solution to drastically reduce the Time-to-Market for marketing campaigns. How?
- Automation of variation production: Thanks to intelligent templates and connection to data (DAM/PIM), generate hundreds of adaptations (formats, languages, products…) in minutes instead of days (automatic generation).
- Streamlined validation workflows: Integrated workflows allow parallel approvals, automatic reminders, and centralized tracking, cutting approval times by half or more.
- Controlled team empowerment: Marketers or local teams can adapt certain content themselves via simple interfaces, without waiting for central creative teams.
- Accelerated localization: Integration of AI translation tools and dedicated workflows for faster adaptation.
- Ecosystem integration: Streamlining exchanges between tools (technology ecosystem), from creation to distribution.
Automation significantly compresses each step of the process, resulting in an overall acceleration of deployment.
Brandeploy: reduce your Time-to-Market, increase your impact
Brandeploy’s goal is to help you launch your campaigns faster and more effectively. Our Creative Automation platform offers you the tools to:
- Drastically reduce creative production time through automation.
- Optimize your validation workflows for more agility.
- Facilitate collaboration among all involved teams.
- Guarantee brand consistency even when moving faster.
Don’t let slow processes make you miss opportunities anymore.
Accelerate your campaigns and outperform the competition with Brandeploy
Are your campaigns consistently late to market? It’s time to optimize your content production chain. Discover how Brandeploy radically reduces deployment times. Request a demo.
