Last week, an investor asked us a simple question: Why is your platform unique?
A straightforward question, but not so easy to answer.
Because our content automation solution is the only one designed specifically for large enterprises, addressing their complex organizational structures.
Let me explain why.
Creating, adapting, and localizing a batch of content (banners, social media posts, product videos, captioned images for product sheets…) is time-consuming. Now, if you multiply this by numerous product launches and an extensive product catalog, it quickly becomes a logistical nightmare.
Step 1: Creation
Content can be created in Adobe Suite before integration into a content automation platform, or directly through templates in a solution designed to generate branded visuals for product sheets.
This step involves various validation processes: legal, graphic, editorial…
For large-scale production (especially when dealing with an extensive product catalog), the solution must offer a file import feature that can automatically populate the templates.
At the end of this step, we have master content.
Step 2: Adaptation
This could involve resizing banners, which can quickly become time-consuming when adapting them to 10 different formats.
Step 3: Translation
At this stage, the process varies depending on the company’s organization. Who handles the translation? An external agency? The local market (which may also rely on a local agency)? Or is this delegated to AI-powered tools?
Each scenario requires specific implementations within a workflow that streamlines the process, avoiding manual re-entry and endless back-and-forth revisions that inevitably lead to increased costs.
Step 4: Integration into the Company’s Systems
Once content is validated, it generally needs to be uploaded into the company’s information system—typically a DAM (Digital Asset Management) platform used to store all these assets.
The content automation solution must automatically push content while adhering to the client’s metadata rules. In some cases, integration with a PIM (Product Information Management) system is also required.
At every step, the solution must:
✔ Manage all types of assets
✔ Offer ergonomic tools for reviewing and commenting on creations
✔ Support brand guidelines and multi-brand management
✔ Enable project management with timelines, workspaces, and dedicated teams
✔ Provide fine-grained access rights for both internal and external collaborators
Many creative suites on the market can resize banners, generate bulk content from an Excel file, or configure export formats (such as HTML5). But few solutions truly address the complexity of large organizations.
They build tools. We build a solution.
At Brandeploy, we’ve spent the last four years thinking big enterprise, focusing on the organizational complexity of our clients, and constantly innovating to streamline these intricate processes.
Jean Naveau and I have been on the other side of the table. We’ve experienced the frustrations and challenges of large-scale content production. We know how complicated it is. But with the right tech, solutions exist. That’s our expertise.
We still have work to do on our roadmap, but we’re moving forward.
Brandeploy is on its way to becoming the go-to solution for large enterprises managing international content adaptation.
25 clients already trust us, and it’s thanks to you that we’ve come this far.
Would you like a demo? Or just an open discussion about your processes to see what could be optimized? Let’s talk—we’d love to share insights with you
