Raw Shorts: AI to animate your written content
Raw Shorts is an online video creation platform specializing in transforming textual content (blog posts, press releases, scripts) into animated “explainer” or “animated infographic” style videos. Its main engine is an artificial intelligence that analyzes the submitted text, identifies key concepts, and attempts to automatically generate a video storyboard with scenes illustrated by icons, animated characters, and graphics from its library, all accompanied by a synthetic voiceover.
Features and approach of Raw Shorts
The goal is to make animated video creation quick and accessible:
- AI text analysis: The user provides text, and the AI scans it to extract structure and main ideas.
- Automatic storyboard generation: The AI proposes a sequence of scenes based on the text, suggesting visuals (icons, graphics, characters) for each point.
- Library of animated assets: Access to a collection of graphic elements and characters in different styles (mostly business/explainer oriented).
- Drag-and-drop editor: Allows customizing the generated storyboard, changing suggested visuals, adjusting texts and timing.
- Text-to-Speech (TTS): Automatic generation of voiceover from the text.
- Templates:** Option to start from pre-designed templates for certain video types.
Raw Shorts is therefore useful for quickly converting dense or factual content (articles, reports) into a more digestible and shareable animated video format, similar to what Powtoon or Moovly offer, but with an initial approach based on AI text analysis.
Limitations of Raw Shorts for global corporate communication
Like other highly specialized and automated tools, Raw Shorts has limitations for large-scale enterprise use:
- Specific and potentially limited graphic style: Videos often have a recognizable “animated infographic” style specific to the platform. Ensuring perfect alignment with a sophisticated corporate brand guideline can be difficult.
- Lack of advanced creative control: Customization options for animations and design are limited by the library and editor. Not suitable for highly complex animations or “real” video editing.
- Quality of AI analysis: The relevance of automatically generated scenes and visuals based on text can vary and often requires significant manual review and adjustment.
- Focus on one type of video: Optimized for explainer/animated videos, less suitable for other formats (filmed ads, trendy social videos…).
- Absence of validation workflows and DAM/PIM/CMS integration: Operates in a silo, without the control processes and connections needed in enterprises.
- Scaling and localization:** No tools to industrialize variations or manage complex multilingual localization.
Brandeploy: orchestration for all video styles and formats
Raw Shorts automates a specific video style. Brandeploy, as a Creative Automation platform, allows integrating this type of content into a global strategy and provides the structure for all other needs:
- Multi-format management: Orchestrate the production of filmed, animated (via import or templates), banners, etc., ensuring cross-channel consistency.
- Intelligent templates and brand control: Guarantee guideline adherence across all formats, including animated elements defined in Brandeploy templates.
- Dual editor: Allows creatives to achieve complex animations (potentially linked with After Effects) and marketers to adapt content simply.
- Enterprise workflows: Manage complex validations for all content types.
- DAM/PIM Integration: Use validated company assets and data.
- Controlled AI: Integrate AI for specific tasks (translation, voiceover with ElevenLabs…) within a controlled framework.
- Scaling and Localization:** Automate adaptations for all markets.
Brandeploy provides the global structure to integrate various tools and production styles, including animation, into a coherent enterprise strategy.
Integrate your explainer videos into a global, controlled video ecosystem
Do you use Raw Shorts to transform your texts but need to go further in terms of branding, validation, and multi-format management? Discover how Brandeploy orchestrates all your video production. Request a demo.
