Moovly: creating animated and template-based videos
Moovly is an online video creation platform primarily focused on producing animated videos, dynamic presentations, explainer videos, or short marketing videos based on the use of templates and a library of graphic objects. It targets businesses, educators, and individuals looking to easily create engaging “cartoon-style” or “animated infographic” videos without needing complex animation or traditional video editing skills.
Features and approach of Moovly
Moovly’s approach relies on:
- Drag-and-drop editor: A simple interface for assembling scenes.
- Vast template library: Numerous customizable templates for different styles and uses (explainer videos, short ads, presentations…).
- Library of graphic objects and characters: Access to millions of illustrations, icons, animated characters (in different styles), backgrounds, and objects to integrate into videos.
- Import of personal media: Ability to upload one’s own images, videos, and sounds.
- Simple animation tools: Animating objects and text by simply adding entrance/exit effects or paths.
- Text-to-Speech (TTS) and recording: Integrates options to generate a voiceover or record one’s own.
Moovly is therefore effective for quickly creating animated explainer videos, presentations, or visual internal communications, positioning itself as an alternative to tools like Powtoon or Animoto for this style of content.
Limitations of Moovly for unified B2B brand communication
While Moovly simplifies the creation of animated videos, its use as a central tool in a large enterprise presents drawbacks:
- Recognizable and limited graphic style: Although the library is vast, videos created with Moovly often have an identifiable graphic style that may not match the unique and potentially more sober or sophisticated visual identity of a large brand. Control to enforce specific brand guidelines is limited.
- Does not handle “real” video editing: Moovly is focused on animating graphic objects. It is not designed for advanced editing of filmed video sequences like Premiere Pro or Final Cut Pro do.
- Dependency on internal library: Quality heavily depends on the assets provided by Moovly. Integrating and animating one’s own complex graphic assets might be less fluid.
- Enterprise validation workflows and collaboration: Lacks integrated formal, multi-level approval processes.
- Ecosystem integration (DAM/PIM/CMS): Operates in a silo, without deep native connection to the company’s central systems.
- Limited scaling and localization: No advanced tools to automate the creation of numerous variations or manage multilingual localization (animated texts, voiceovers…).
Brandeploy: orchestration of all video types, including animation
Moovly is a good tool for simple animated explainer videos. Brandeploy, as a Creative Automation platform, allows integrating this type of content (if created externally or via specific templates) into a global strategy, while excelling where Moovly reaches its limits:
- Multi-format management: Orchestrates the production of filmed videos, animated videos (via import or templates), banners, etc., ensuring cross-channel consistency.
- Intelligent templates and brand control: Guarantees guideline adherence across all formats, including animated elements defined in Brandeploy templates.
- Enterprise workflows: Manages complex validations for all content types.
- DAM/PIM Integration: Uses validated company assets and data.
- Scaling and Localization: Automates variation creation and translation/adaptation for all markets.
Brandeploy brings enterprise structure and governance to all types of video production.
Integrate your animated videos into a global and controlled content strategy
Do you use Moovly or similar tools but need to integrate these creations into enterprise processes and ensure consistency with your other video and marketing content? Discover how Brandeploy orchestrates everything. Request a demo.
