Multi-format creative adaptation platform: the omnichannel asset
The headache of multi-format production
Modern marketing is inherently omnichannel. The same campaign often needs to live on the website, social media (with its multiple formats: Feed, Stories, Reels…), display advertising (with dozens of IAB sizes), email marketing, and sometimes even print or video for other uses. Creating a strong creative concept is one thing, but **adapting it effectively and consistently across all these formats** is another. Performing these adaptations manually is not only time-consuming and costly (budget waste), but also significantly increases the risks of visual or message inconsistencies (consistency issues).
What is a multi-format creative adaptation platform?
A multi-format creative adaptation platform is a type of Creative Automation solution specifically designed to facilitate and automate the adaptation of a “master” creative (or template) into a multitude of different formats, while maintaining brand consistency. It allows moving from a single creation to a complete set of assets ready to be deployed across all relevant channels.
Key features for multi-format adaptation
These platforms rely on several essential capabilities:
- Multi-Format Intelligent Templating: The ability to create intelligent templates that can be easily adapted or natively include rules for different formats (video, HTML5 banner, static image…).
- Automated or AI-Assisted Resizing: Tools that automatically resize the elements of a creative to fit new dimensions, attempting to preserve layout integrity. AI can help intelligently crop images or rearrange elements.
- Content Variation Management: Ease of changing texts, images, or CTAs for each format if needed, while starting from the same master.
- Multi-Format Preview: Ability to quickly visualize how the creative renders across the different target formats.
- Batch Export: Generation and export of all required formats at once.
- DAM/PIM Connection: Use of validated assets and data for all adaptations.
Brandeploy: your platform for efficient and “on-brand” multi-format adaptation
Brandeploy excels in managing multi-format adaptation. Our Creative Automation platform is designed to:
- Manage all key digital formats: Video, HTML5 banners, static images, GIFs, email… Create your masters and templates directly in Brandeploy or import them.
- Offer AI-assisted intelligent resizing: Adapt your creatives to dozens of formats in clicks, with AI suggestions to optimize layout, while retaining full editorial control via our editors.
- Facilitate automatic generation of content variations (texts, images…) across all formats simultaneously, via data connection.
- Guarantee absolute brand consistency on every format thanks to locked templates.
- Integrate the process into validation workflows to ensure compliance of all adaptations.
With Brandeploy, you move from a manual, slow, and costly adaptation process to an industrial, fast, and perfectly controlled multi-format production, essential for a B2B content automation solution.
Adapt your creatives across all channels, effortlessly and error-free
Does adapting your campaigns for all formats take up too much time? Ensure consistency and radically accelerate your omnichannel deployments with Brandeploy. Discover our multi-format adaptation capabilities. Request a demo.
