The growing demand for product image variation
In modern retail, a single “hero” packshot is no longer enough. Different sales channels, promotional campaigns, and target audiences require different visual treatments. A retailer might require a specific viewing angle, a seasonal campaign might call for a festive background, and an A/B test might explore how different lighting affects conversion rates. This is especially true when creating PDP images or specialized Amazon images. Traditionally, creating these multiple packshot variations meant either conducting a complex and expensive photoshoot to capture every possible angle and setting, or relying on costly and time-consuming 3D rendering. For most brands, the effort involved was too great, forcing them to use a one-size-fits-all approach.
The inflexibility of photography and 3D rendering
While professional photography produces high-quality results, it is inherently inflexible. Once a shoot is complete, creating a new angle or lighting setup requires starting over. 3D rendering offers more flexibility but comes with its own set of challenges: it requires highly specialized technical artists and the creation of a detailed 3D model for every product, which can be a slow and expensive process. Neither solution provides the agility that marketing and e-commerce teams need to quickly generate dozens of packshot variations for testing and personalization, often starting with a simple action to remove background from an initial photo.
How AI generates packshot diversity on demand
Generative AI provides a third way that combines the realism of photography with the flexibility of 3D rendering. Using a technique known as neural radiance fields (NeRFs) or other generative models, AI can learn a product’s shape and texture from a handful of images. Once the model is trained, it can generate a photorealistic packshot of that product from any angle, under any lighting condition, and in any environment. Marketers can simply describe what they need—”a 45-degree angle shot with dramatic morning light on a wooden surface”—and the AI generates it in seconds, a powerful way to edit an image. This allows for the creation of a virtually infinite number of packshot variations on demand.
The Brandeploy advantage: a centralized engine for product visualization
Brandeploy integrates this advanced content generation capability into a scalable platform built for enterprise needs. We provide a system where a single product can be turned into a “master asset” that can be used to generate any packshot variation required. This process is governed by brand-defined templates and rules, ensuring all outputs are consistent. For a brand launching a new product, this means they can instantly generate a complete set of packshots for all their global retailers, each meeting the specific requirements of that channel, all from a single, centralized source of truth. This creative piloting is enabled by a deep Martech integration and can even be used for more complex assets like screen mockups after an initial image upscale to ensure quality.
Discover how Brandeploy can help you generate endless packshot variations for all your products and channels. Let us show you how to gain ultimate flexibility in your product visualization and respond instantly to any market need. Book a personalized demo of our solution today by visiting our contact form.
