Gamma.app: can AI reinvent presentations?

Gamma.app: can AI reinvent presentations?

Gamma.app (or simply Gamma) positions itself as a modern, AI-assisted alternative to traditional presentation software like PowerPoint or Google Slides. Instead of starting with a blank slide, Gamma offers to automatically generate a complete first draft of a presentation, document, or even a simple webpage from a single text instruction (prompt). The tool uses generative AI to create the structure, write the text content, and suggest layouts and visual elements, promising considerable time savings and a new approach to creating communication materials.

How it works: from prompt to presentation

The user experience of Gamma.app is centered around AI. The user starts by describing the topic of their presentation or document. For example: “Create a presentation on the benefits of content marketing for SMBs” or “Generate a memo explaining our new remote work policy.” Gamma’s AI analyzes the prompt and proposes a structure (outline with section/slide titles). Once the structure is validated or modified by the user, the AI generates the text content for each section, adopting an appropriate tone and style. Simultaneously, it suggests a visual layout using interactive “cards” rather than static slides, potentially integrating relevant images, icons, videos, or GIFs, often sourced from integrated libraries or generated by AI. The user can then easily edit the text, modify the layout, change visuals, and customize the graphic theme. The focus is on the speed of creating a first draft and on a modern, engaging aesthetic different from classic presentations. This is akin to using ChatGPT-4o to generate text, but with direct integration into a visual layout tool.

Advantages: speed, inspiration, and new format

The main advantage of Gamma.app is the lightning speed at which a first draft of a presentation or document can be obtained. Gone is the blank page syndrome or hours spent structuring ideas and searching for templates. The AI provides a solid foundation in seconds or minutes, which the user can then refine. It’s also a source of inspiration: the AI might suggest angles, arguments, or phrasings one hadn’t considered. The card-based format and vertical scrolling (closer to a webpage) offer an alternative to traditional slides, potentially more engaging and easier to view on different devices. Gamma also facilitates the integration of interactive content (videos, GIFs, embeds) and real-time collaboration. For teams that regularly need to produce internal presentations, reports, or training materials, the productivity gain can be significant.

Limitations and challenges: content quality, customization, and dependency

Like any generative AI, Gamma.app is not without limitations. The quality and relevance of the generated text content can vary. It might be generic, lack depth, or even contain factual errors or “hallucinations,” requiring careful human proofreading and editing. Visual customization, although flexible, might be perceived as less extensive than that offered by tools like PowerPoint or Keynote for very specific needs. The AI-generated visual style, though modern, could also become repetitive or lack originality if too many users rely on it without personalization. Excessive dependence on the tool could also hinder the development of critical thinking, argumentation, and design skills among users. Finally, as with any tool using AI, questions of security and privacy of the data entered into prompts are important, as is managing bias in AI that could appear in the generated content.

Brandeploy: ensuring brand consistency in AI-generated presentations

Using tools like Gamma.app to accelerate presentation creation is appealing but poses a major challenge for brand consistency. How to ensure that AI-generated presentations respect the brand guidelines, use official logos and fonts, and convey the right message? Brandeploy provides a solution by acting as the guardian of brand identity. Companies can store their official presentation templates (even if designed for use in other tools like PowerPoint or Google Slides, the design principles can be referenced), logos, color palettes, typographies, and a library of approved images and icons in Brandeploy. When an employee uses Gamma, they must ensure they manually apply or import (if features are available) the brand elements stored in Brandeploy. Ideally, the content generated by Gamma should then be imported or submitted to a validation workflow in Brandeploy. This allows marketing or communication teams to check visual compliance, content accuracy (comparing it to validated key messages), and overall alignment with the brand strategy before the presentation is shared or used officially. Brandeploy thus ensures that the efficiency brought by AI does not compromise brand integrity.

Reinvent your presentations with the AI of Gamma.app, but don’t lose sight of your brand identity. Brandeploy helps you stay on course.

Validate and centralize your presentations to ensure compliance and consistency.

Discover how Brandeploy integrates with your content creation processes, even AI-assisted ones: request a demo.