Task management platform: organizing work, but what about the content?
A task management platform is a fundamental software tool designed to help individuals and teams create, organize, assign, and track tasks. From personal to-do lists to team Kanban boards, these platforms (ranging from Trello or Todoist to features within broader project management tools like Asana or ClickUp) bring clarity to who is doing what by when. For marketing teams, they are useful for breaking down campaigns or projects into actionable steps. However, relying solely on a task management platform for the entire marketing workflow, especially creative content production, has significant limitations.
The challenge: task tracking vs. work execution
A task management platform excels at tracking the status of a task (e.g., ‘To Do’, ‘In Progress’, ‘Done’). However, it doesn’t typically facilitate the *actual execution* of the work, particularly for creative tasks. The task might be ‘Design Instagram Post,’ but the design work itself happens in a separate tool. The task platform tracks progress but isn’t directly involved in creating the deliverable.
Lack of creative context and collaboration
While tasks can have descriptions and comments, task management platforms often lack the contextual collaboration tools needed for creative processes. It’s difficult to provide precise visual feedback or have nuanced discussions about design elements directly linked to the task in a meaningful way. Collaboration often shifts to other collaboration tools (chat, email, proofing tools), fragmenting the conversation.
No enforcement of brand compliance
A task can be marked ‘Done’ in the platform, but this doesn’t guarantee the content created for that task is on-brand. Task management platforms have no built-in way to enforce large-scale brand guidelines adherence / compliance or other brand directives. The responsibility for compliance rests entirely with the individual or a separate approval process external to the task platform.
Managing and linking final assets
Once the content creation task is done, where does the final asset live? Attaching it to the task in the task management platform is not a sustainable solution for centralization and control of brand assets. Finding the final approved version later is difficult, and there’s no proper version control or rights management. There’s a disconnect between the completed task and the actual deliverable.
Brandeploy: connecting task management to compliant content creation
Brandeploy bridges the gap between task management and on-brand content production. Use your preferred task management platform (Trello, Asana, etc.) to organize and assign work. When a task involves creating marketing collateral, the user moves to Brandeploy. There, they use smart templates that ensure the content is created according to your brand governance platform rules. Brandeploy’s built-in creative workflow automation then handles the necessary approvals (creative approval software). The final, approved asset can be easily linked back to the original task in your task management platform, providing a complete loop and ensuring ‘Done’ truly means ‘Done, Approved, and On-Brand’. Brandeploy provides the content automation engine that executes the content tasks defined in your task management system.
Go beyond just tracking tasks. Ensure content creation tasks result in compliant, approved deliverables with Brandeploy. Discover how Brandeploy integrates with your task management tools. Schedule a demo.
