The hidden costs of traditional content production
Marketing content production costs go far beyond agency and photographer invoices. The most significant costs are often hidden: the countless hours spent by internal teams on repetitive tasks, the opportunity cost of delayed campaigns, and the expenses related to the multiplication of disconnected tools and subscriptions. Tackling the reduction of production costs requires a holistic view that goes beyond simple external expenses to rethink the operating model itself.
Lever 1: Automate low-value tasks
A considerable part of a creative team’s time is spent on manual and repetitive tasks: removing backgrounds from images, resizing banners, creating format variations… Intelligent content automation using AI can eliminate almost all of this work. A centralized platform can batch process thousands of images, freeing up hundreds of hours of creative work. This time can then be reinvested in strategy and ideation, where human impact is greatest.
Lever 2: Limit the need for new productions (Shoots)
Photo and video shoots are one of the highest expense items. AI offers powerful alternatives. Through creative variation generation, a single product image can be placed in dozens of photorealistic settings, avoiding the need for costly lifestyle shoots. An intelligent template system allows for the reuse and adaptation of existing assets in a virtually infinite number of ways, thus maximizing the return on investment of each initial production.
Lever 3: Centralize tools and processes
The proliferation of specialized tools (one for video, one for images, etc.) leads to an explosion in license costs and a loss of efficiency. Adopting a unified AI content creation platform allows for the consolidation of these expenses. More importantly, it streamlines workflows, reducing wasted time and errors related to transferring assets between non-integrated systems. This centralization is a pillar of AI marketing efficiency.
The Brandeploy advantage: a ROI-focused approach to content creation
Brandeploy is designed to have a direct impact on your bottom line. Our AI marketing model is centered on resource optimization. By automating repetitive tasks, maximizing the lifespan of your creative assets, and centralizing your operations, our platform allows you to drastically reduce your production costs while increasing the quantity and quality of your content. We help you transform your content production from an unavoidable cost center into a driver of efficiency and profitable growth.
Optimize your marketing budget by reducing your production costs. Discover how the Brandeploy platform can generate significant savings for your company. Our experts are ready to help you model the ROI of an intelligent content approach. Book a personalized demo of our solution today by visiting our contact form.
