Quable PIM: the French solution to centralize your product data
Quable: a French PIM player focused on product experience
Quable is a French software vendor offering a combined Product Information Management (PIM) and Digital Asset Management (DAM) solution, designed to help brands and distributors centralize, enrich, and distribute their product information and content to create consistent and engaging omnichannel shopping experiences. The platform aims to be a single source of truth for marketing, e-commerce, and product teams.
Key features of the Quable platform
Quable combines PIM and DAM capabilities:
- Product data centralization (PIM): Structured management of technical and marketing attributes, categories, variants.
- Digital asset management (DAM): Storage, organization, metadata, and distribution of images, videos, documents related to products.
- Collaborative enrichment: Tools for different teams to contribute to improving product sheets (texts, translations, media).
- Contribution and validation workflows (data/assets): Processes to control quality and completeness before publication.
- Customizable portals: Creation of portals to share information with partners (distributors, agencies) or internal teams.
- Connectors and API: Integration with the e-commerce ecosystem (Prestashop, Shopify, Magento…), ERP, and other marketing tools.
Quable positions itself as a robust and complete solution for companies, particularly French and European ones, seeking to master their product and media repository, similar in the integrated PIM+DAM approach to players like Contentserv or Censhare.
Limitations of Quable for multi-format marketing creation automation
Although Quable effectively manages information *and* source assets, it is not inherently a platform for automating the *creation* of final marketing content, especially for formats not directly related to web product pages:
- No advanced creative editor: You don’t create HTML5 banners, complex advertising videos, or sophisticated print layouts directly in Quable.
- Lack of creative scaling tools: Does not allow automatically generating hundreds of banner, social post, or video variations from PIM/DAM data and intelligent graphic templates.
- PIM/DAM oriented workflows: Validation processes are centered on product data and source assets, not on the final multi-component marketing creation and its specifics (legal ad validation, media validation…).
Brandeploy + Quable: a complete product-marketing content chain
The integration between Quable (as the PIM/DAM source) and Brandeploy (as the Creative Automation platform) enables an optimal workflow:
- Access to validated data and assets: Brandeploy connects to Quable via API to use approved product information and brand assets.
- Automated generation of all formats: Use this data and assets to populate Brandeploy’s intelligent templates (banners, videos, emails, social…) and mass-produce “on-brand” content (guideline adherence).
- Orchestration of marketing workflows: Manage the validation of final creatives in Brandeploy, involving all necessary teams.
- Multichannel distribution: Push validated content from Brandeploy to your distribution channels (CMS, social networks, ad platforms…).
Conclusion: Quable is a high-performing French PIM/DAM solution for centralizing information and assets. To activate these elements and automate the creation of *all* your marketing content at scale, consistently and controllably, integrating with Brandeploy is the winning strategy. It complements information management with creation automation.
Leverage your Quable PIM/DAM with Creative Automation
Using Quable to master your product data and assets? Go further by automating the creation of marketing content that leverages them. Discover how Brandeploy integrates with Quable. Request a demo.
