Filmora: what is it?
Filmora (formerly Filmora9), developed by Wondershare, is video editing software aimed at the general public, beginner and intermediate content creators, as well as small businesses. It positions itself as a simpler and more affordable alternative to professional editing software like Adobe Premiere Pro or Final Cut Pro. Its goal is to offer an intuitive editing experience with a quick learning curve, while providing a sufficient range of features to create polished-looking videos for YouTube, social media, or personal projects.
Key features and strengths of Filmora
Filmora offers a user-friendly interface and numerous features to facilitate creation:
- Intuitive interface: Clear and easy to navigate, even for beginners.
- Essential editing tools: Cut, trim, merge, adjust speed, add audio and video tracks.
- Vast library of effects and resources: Includes many animated titles, transitions, filters, visual effects (often via paid Filmstock add-on packs), and royalty-free music.
- AI features: Integrates AI tools for background removal, motion tracking, smart reframing, audio noise reduction, and sometimes subtitle generation.
- Screen recording: Allows capturing the computer screen, useful for tutorials.
- Predefined templates: Offers templates to quickly start certain types of projects.
- Affordable price: Generally offers perpetual license or subscription options that are more economical than professional suites.
Filmora is therefore an excellent choice for those starting out in editing or needing to quickly produce simple, visually appealing videos without investing in complex and expensive tools.
Limitations of Filmora in a corporate environment
Despite its popularity and accessibility, Filmora shows its limits when it comes to meeting the specific requirements and scale of a large enterprise:
- Lack of professional depth: The features, although numerous, lack the depth and precision of professional tools regarding advanced color grading, fine audio mixing, complex visual effects, or managing very heavy projects.
- Limited brand guideline control: It is difficult to import, manage, and rigorously apply a complex corporate brand guideline (specific fonts, exact Pantone colors, logo rules…) in a locked and automated way. The risk of visual inconsistency is high if multiple users create content.
- No integrated validation workflows: Filmora is an individual creation tool. It does not offer a system to manage the multi-level approval circuits (marketing, legal, etc.) essential in corporations.
- Limited collaboration: Collaboration features are basic compared to platforms designed for large-scale teamwork.
- Absence of DAM/PIM/CMS integration: Filmora operates in a silo. There is no native connection to use validated assets from the DAM, data from the PIM, or to publish directly to a CMS.
- Manual scaling and localization: Adapting a video into multiple formats or languages remains an entirely manual process in Filmora, without large-scale automation. Localization features are non-existent.
- Enterprise governance and security: Does not offer the advanced user management, rights, and security mechanisms required for large enterprise deployment.
Brandeploy: the platform for industrializing “on-brand” video production
Filmora is ideal for quick and accessible video creation. For companies that need to produce and adapt videos at scale, in perfect compliance with their brand and internal processes, a Creative Automation platform like Brandeploy is the strategic solution. Brandeploy allows:
- Industrializing adaptation: Create intelligent video templates (based on masters or created in Brandeploy) and automatically generate hundreds of variations (formats, languages, offers…) via DAM/PIM connection.
- Guaranteeing brand consistency: Templates lock down brand elements, ensuring a homogeneous visual identity across all videos.
- Simplifying for non-experts: The dual editor allows marketers to adapt content without technical skills, via the simplified assistant.
- Orchestrating validations: Manage complex approval workflows directly on the platform.
- Integrating the ecosystem: Connect natively to DAM, PIM, CMS for maximum fluidity.
- Streamlining localization: Manage translation and local validation centrally.
Conclusion: Filmora democratizes simple video editing. For enterprise needs in scaling, brand control, validation, and integration, Brandeploy offers the necessary orchestration and automation, transforming video production into a controlled industrial process.
Move from easy editing to scalable enterprise video production with Brandeploy
Do your teams use Filmora but you need more control, consistency, and efficiency to produce at scale? Discover how Brandeploy can structure and automate your marketing video production. Request a personalized demo.
