AI, an opportunity for your career : Understanding how AI will impact marketing professions. Don't just endure it. Turn AI into an opportunity.

Cohere’s command r+: an llm focused on enterprise and rag

Cohere’s command r+: an llm focused on enterprise and rag

Command R+ is a large language model (LLM) developed by Cohere, an AI company with a strong focus on enterprise applications and data security. Command R+ is positioned as a powerful, scalable model optimized for long-context conversations, complex reasoning, and significantly, Retrieval-Augmented Generation (RAG). RAG is a technique where the LLM (AI Models) bases its responses not just on its internal knowledge but also on information retrieved in real-time from specified external data sources (e.g., a company’s knowledge base, internal documents).

The challenge: rag – connecting ai to enterprise data

One of the key challenges in leveraging LLMs within enterprises is getting them to provide answers based on proprietary, company-specific, up-to-date information, rather than just their general AI Training Data (which may be outdated or lack internal context). RAG addresses this by connecting the LLM to internal databases or document repositories. The challenge lies in effectively setting up this RAG architecture: indexing the data sources, implementing efficient retrieval mechanisms, and ensuring the LLM correctly utilizes the retrieved information to generate accurate, relevant answers.

Cohere and the enterprise focus

Unlike some other AI labs that started with a more consumer focus (ChatGPT), Cohere has concentrated on enterprise needs from the outset. This is reflected in Command R+’s emphasis on features like RAG, its availability across various cloud platforms (SaaS, PaaS, IaaS) with private deployment options, and a commitment to data privacy and security tailored for business requirements (AI ethics for businesses).

Conversational and multilingual capabilities

Command R+ is designed to handle long conversations and maintain context over many turns. It also boasts strong multilingual capabilities, making it suitable for global enterprises needing to communicate across different languages.

Use cases: internal support, search, automation

The focus on RAG and enterprise makes Command R+ well-suited for:

  • Building internal chatbots that answer employee questions based on company documentation.
  • Enhancing search across internal knowledge bases.
  • Automating tasks that require synthesizing information from multiple internal sources.
  • AI content generation informed by company data.

Brandeploy: structuring content leveraging command r+ capabilities

If Command R+ is used to generate content (e.g., chatbot responses, internal document summaries, marketing copy drafts based on RAG data), Brandeploy can help ensure this output is presented consistently and on-brand. Embed Command R+-generated text within Brandeploy templates (content automation) to apply brand formatting and visual elements (brand governance platform). Use workflows for human review where needed, especially when content is customer-facing. Brandeploy helps operationalize the outputs of enterprise LLMs like Command R+ into governed brand communications (centralization and control of brand assets).

Leverage the power of RAG with Cohere’s Command R+ for AI answers grounded in your own data. Understand its enterprise focus and capabilities. Ensure the generated content is presented consistently and compliantly with Brandeploy. Schedule a demo.

Request a demo

Learn More About Brandeploy

Tired of slow and expensive creative processes? Brandeploy is the solution.
Our Creative Automation platform helps companies scale their marketing content.
Take control of your brand, streamline your approval workflows, and reduce turnaround times.
Integrate AI in a controlled way and produce more, better, and faster.
Transform your content production with Brandeploy.

Jean Naveau, Creative Automation Expert
Photo de profil_Jean
Want to try the platform?

Table of contents

Share this article on
You'll also like

Creative automation

Decoding the LinkedIn Algorithm 2025: The Complete Guide

Creative automation

What is the ideal LinkedIn posting frequency in 2025?

Creative automation

What is the best time to post on linkedIn in 2025?

Creative automation

SaaS alternative to Pimcore: The power of data combined with the agility of AI content creation

Creative automation

Frontify feature comparison: From brand management to automated content production

Creative automation

SaaS marketing performance KPIs: How creative automation impacts your key metrics

AI: an opportunity for your career

“Understanding how AI will impact marketing professions. Don’t just endure it. Turn AI into an opportunity.”