Why a rich product detail page (PDP) gallery is non-negotiable
On a Product Detail Page (PDP), the image gallery is where the sale is won or lost. Shoppers expect more than just a single photo of your product; they want to see it from multiple angles, in a real-life context, with its key features highlighted, and perhaps even compared to other models. Building out this comprehensive set of PDP images for every product is a major undertaking. It traditionally requires a combination of product photography, lifestyle photoshoots, and graphic design to create a compelling and informative visual story. For brands with extensive catalogs, the cost and complexity of this content generation process are immense.
The challenge of creating diverse product visuals at scale
Creating a full suite of PDP images involves significant logistical hurdles. A lifestyle shoot requires booking models, locations, and photographers. Creating infographics and feature callouts demands hours of graphic design work. The sheer cost and effort mean that many brands can only afford to produce this level of rich content for their top-selling products, leaving the rest of their catalog with minimal, unengaging visuals. This inconsistency leads to a poor customer experience and countless missed sales opportunities on lower-traffic product pages, especially on marketplaces requiring specific Amazon images.
How generative AI builds complete product galleries instantly
Generative AI is revolutionizing the creation of PDP images. By starting with just one clean image of a product, perhaps after an AI action to remove background, AI can generate an entire gallery of visuals. It can place the product into an endless variety of relevant, photorealistic lifestyle scenes—a sofa in a beautifully designed living room, a skincare bottle on a marble bathroom counter. It can generate close-up shots to highlight specific features and even create infographic-style layouts with text overlays explaining key benefits. This allows brands to create a rich, diverse, and engaging gallery for every single product, without the need for physical photoshoots or manual design, and produce multiple packshot versions with ease.
The Brandeploy advantage: data-driven and on-brand PDP automation
Brandeploy operationalizes this powerful AI capability by connecting it to your core commerce data through Martech integration. Our platform integrates with your Product Information Management (PIM) system to pull not just product images, but also the features, benefits, and specifications for each item. It then uses this data to drive the AI in generating a complete set of on-brand PDP images. Designers pre-define the styles for lifestyle scenes and infographic templates, ensuring all generated visuals are consistent with the brand’s aesthetic. This data-driven workflow, a key part of our creative piloting system, transforms the creation of PDP content from a manual, product-by-product effort into a fully automated and scalable system that covers your entire catalog. The process can include quality checks like an image upscale or a face enhancer, and even create screen mockups for digital goods.
Learn how Brandeploy can automatically generate a complete and compelling set of PDP images for every product you sell. Our team is ready to show you how to create high-converting product galleries at scale, driving sales across your catalog. Book a personalized demo of our solution today by visiting our contact form.
