The world of AI is buzzing with activity. Not a week goes by without a new announcement that pushes the boundaries of what artificial intelligence can do. Since the beginning of the year, the trend has been towards AI agents, capable of understanding, learning, and acting autonomously. They can break down a complex request into as many tasks as needed and are able to sequence them: find creative ideas, get them validated, propose creative mockups, allow the user to arrange them, schedule their upload to the DAM, and send them automatically to an ad server.
AI agents are set to profoundly redefine marketing strategies. Here’s why.
1. The Complexity of Implementing a Marketing Strategy
It often takes a marketer several months to implement an effective marketing campaign: finding the creative idea, validating the target audience, defining distribution channels, creating the master creative, adapting the content to all expected platform formats, running multiple A/B tests, configuring distribution tools (Meta, email, etc.), launching the campaign, and analyzing and optimizing performance…
What if AI agents could offer a solution by streamlining this marketing campaign production chain?
2. How Does an AI Agent Work?
To operate, an AI agent needs:
- Data: Examples of high-performing creatives, marketing studies on a target audience.
- Memory: It must operate by considering a global context and a history to process the user’s request.
- AI Engine: The core of its intelligence.
- Objectives: To understand the user’s expectations in order to sequence its work.
- Actions: It will break down the request into actions it will perform, meaning the request will be processed over a variable period of time.
3. What Could an AI Agent Concretely Do for a Marketer?
Let’s imagine a marketer, here Jean, our CEO, who makes the following request:
‘I will be at the Vivatech conference from June 11th to 15th and would like to inform everyone I’ve exchanged emails with on my professional Gmail account. Can you prepare a communication including an email and an image following the Brandeploy brand guidelines, let me validate the text and images, and then send the email to all these people?’
The AI agent will:
- Define the key message.
- Write the email.
- Assemble the creative (based on the brand’s history).
- Propose the content for validation (Jean can modify the creative in a graphic editor or ask the AI for corrections).
- Connect to Gmail and send the emails.
- Inform Jean that the mission has been successfully completed.
We are convinced that this will be the daily reality for marketers tomorrow: using AI agents trained on their brand and its specificities.
These are the tools we are currently developing at Brandeploy.
