How did Bayard reduce time by 80% to create its batch of 55 banners every month ?
The Bayard publishing company conducts 2 acquisition campaigns per month. The multiplication of touchpoints requires each campaign to be adapted in more than 55 formats within IAB constraints.
A stressful task and too many resources to mobilize.
Before, adapting a single original banner in several dozen formats took 5 days spread over two weeks.
This required many round trips to ensure compliance with CRM, display, social and website touchpoint specifications.
Bayard then called on freelancers to take charge of the production of all these variations.
Thanks to Brandeploy content automation platform, Bayard was able to:
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Create a full banner set in multiple formats adapted to each touchpoint.
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Gain reactivity to answer last minute requests.
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Save money by internalising content production.
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And all this while saving time!
In numbers
80%
Time reduction to produce a 55-banner set.
75%
Budget reduction, amounting to more than tens of thousands of euros a year
Benefits
Save time and resources
Gain agility in marketing content management
Autonomous, I feel much more serene!
Nassima, Digital Production Manager, Bayard
I divided my budget by two thirds.