AI, an opportunity for your career : Understanding how AI will impact marketing professions. Don't just endure it. Turn AI into an opportunity.
Bayard reduces production time by leveraging creative automation to generate banner variations at scale.
Instead of briefing external designers to manually resize and adapt each asset, their teams, without graphic teams, use dynamic templates that automatically adjust formats, messaging, and visuals based on predefined rules.
Previously, adapting a single banner into dozens of formats took five days spread over two weeks.
The process required multiple back-and-forth revisions to meet the specifications of CRM, display, social, and website touchpoints. To handle this workload, Bayard relied on freelancers to produce all these variations.
By adopting Brandeploy’s content automation platform, Bayard was able to:
– Instantly generate full banner sets in multiple formats, tailored to each touchpoint.
– Improve agility to respond to last-minute requests.
– Cut costs by internalizing content production.
– And most importantly—save valuable time!
