VFX and AI Retouching (Higgsfield, Krea AI, Pimento): The New Creative Eldorado for Agile Brands
Democratizing visual effects and retouching with AI
Creating impactful visual effects (VFX) and professional-quality photo/video retouching were traditionally the domain of specialized studios or experts mastering complex software. However, a new wave of tools based on generative AI is radically changing the game. Platforms like Higgsfield, Krea AI, and Pimento (an example of a trend) promise to make **VFX and AI retouching** accessible, enabling the rapid production of visually enriched content.
AI tools in action: Higgsfield, Krea AI, Pimento
Higgsfield allows generating studio-quality VFX (fire, metamorphosis…) from a simple text prompt. Krea AI offers an integrated suite for image and video manipulation (GPT presets for varied visuals, animation between keyframes, 8K video upscaler). Pimento focuses on applying visual styles, smart resizing, and enhancing the photorealism of AI-generated characters, with the ability to train a visual style from an Instagram account for brand consistency.
Challenges for brands: control and consistency
These tools open immense possibilities but raise questions: How to ensure effects and styles adhere to brand guidelines? Are AI results easily editable for fine control? How do they fit into validation workflows and asset management (DAM)? Is originality preserved against predefined AI styles? Brand governance remains essential.
Brandeploy: integrating AI “superpowers” into a controlled framework
Brandeploy, a Creative Automation platform, allows businesses to leverage these tools while maintaining control. Visuals processed by these AIs (Higgsfield, Krea AI…) can be imported into Brandeploy. They are then integrated into Brandeploy’s intelligent templates that add brand elements and ensure compliance. The final content follows the company’s approval circuit. Brandeploy orchestrates adaptation and localization, ensuring the integration of AI (including AI voice cloning or AI video avatars) into mastered processes.
Give your visuals a new dimension with AI, while keeping control
Ready to explore new frontiers of visual creation with AI without compromising your brand? Discover how Brandeploy can help you integrate these innovations. Request a demo.
