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BHV Marais relies on Brandeploy to produce up to 10 times more creations and thus halve its CPM
BHV Marais, a century-old multi-specialist retailer, is accelerating its digital transformation to respond to new uses: targeted campaigns, performance on digital channels, and personalized content on a large scale, while keeping control over costs and quality.
With a rapidly growing e-commerce site and a need to adapt to social media, BHV now produces 10 times more banners tailored to more targets, enabling it to halve its CPMs.
÷2
CPM
X10
CREATIVES
Bayard reduces production time by leveraging creative automation to generate banner variations at scale.
Instead of briefing external designers to manually resize and adapt each resource, their teams, without graphic design teams, use dynamic templates that automatically adjust formats, messages, and visuals according to predefined rules.
This eliminates repetitive tasks, speeds up localization, and ensures brand consistency across all platforms.
80%
Time saved
75%
Reduced time
Localizing large sets of tools consisting of videos, banners, and product advertisements was too time-consuming and costly.
Graphic designers now provide all their digital content on the platform. Shared with countries, they can translate, resize, and customize all their content themselves without graphic design skills, directly from the platform.
The overall time to market has been reduced.
15K
Creations
€350K
Local savings